Hi, I’m
Kirstin Scheele
Nice,
Summary
- A visionary marketing strategist with a proven track record of driving significant revenue growth in both large enterprises and startup environments.
- My career is defined by a consistent ability to translate strategic objectives into tangible results. I specialize in crafting innovative marketing strategies, leading high-performance teams, and delivering impactful outcomes
- Embraces opportunities to learn new information at a rapid pace; able to identify key contributors to gain knowledge and define strategies for business growth.
- Recognized by executives and colleagues as self-motivated, team player, dedicated, with a can-do attitude and exceptional work ethic.
Overview
18
years of professional experience
Work History
GEPNice
Senior Director Marketing EMEA
11.2021 - Current
Job overview
- Steered and directed strategic marketing initiatives across Europe, ensuring a strong alignment with the enterprise sector, encompassing key industries like FSI, Chemicals, Healthcare, CPG, and Manufacturing for both technology and consulting segments of the company.
- Develop and execute highly targeted and effective Account-Based Marketing (ABM) and Account-Based Advertising (ABA) campaigns, resulting in substantial pipeline growth and brand visibility in the European market.
- Spearhead Sales Enablement initiatives to harness the potential of our employee networks, fostering partnerships, and leveraging them to amplify brand awareness and drive pipeline contributions.
- Continuously optimize marketing strategies and operations to ensure alignment with revenue goals and maximum return on investment.
- Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with sales and operational functions, promoting a growth and team-first mindset.
Ivalua SASNice
Marketing Director
10.2017 - 10.2021
Job overview
- Developed and executed a comprehensive Account-Based Marketing (ABM) strategy, focusing on the Financial Services (FSI) and Manufacturing sectors.
- Implemented multi-channel, multi-touch campaigns to drive initial customer acquisition, pipeline generation, and revenue.
- Utilized data-driven insights for personalized marketing campaigns, resulting in increased engagement and conversion rates among target accounts.
- Collaborated with strategic partners in DACH, CEE, and South Europe to create integrated marketing plans aimed at generating demand.
- Orchestrated resources, technology, and processes to effectively engage target accounts at scale.
DellEMC TechnologiesZurich
VP Marketing - Member of the Swiss Executive Board
04.2014 - 09.2017
Job overview
- Designed and executed digital marketing strategies with a strong emphasis on inbound marketing, consumer retention, SEM (Search Engine Marketing), affiliate marketing, retargeting, and display marketing.
- Managed a significant $3 million acquisition media budget, encompassing various channels such as web search, mobile, email, print, trade shows, online display ads, and sponsorships.
- Spearheaded a highly successful multi-touch marketing campaign for the 2015 launch of Isilon Edge and Scale IO, Dell EMC's Software-Defined Storage Solutions, which not only achieved significant results in the EMEA region but also served as a blueprint for global expansion.
- Established a thriving thought leadership community through the creation of "EMC Software-Defined Storage Magazine," which rapidly grew to 16,000 subscribers within a year, enhancing brand recognition and industry influence.
Storagecraft AGGeneva
Director Marketing EMEA
05.2011 - 03.2014
Job overview
- Spearheaded the implementation of a successful Country Partner Program, fostering strategic partnerships to enhance market presence and drive growth.
- Developed and executed a global branding strategy tailored by region, ensuring a consistent message across diverse markets.
- Established localized company and product positioning, refining corporate messaging architecture to resonate with regional audiences.
- Pioneered demand generation and pipeline contribution processes, including the implementation of HubSpot marketing automation software, seamlessly integrated with Salesforce.com.
- Successfully launched Storagecraft's inaugural demand generation and nurturing programs, expanding the company's market reach and customer engagement.
Crossgate AGMilan
Director Marketing EMEA
01.2006 - 04.2011
Job overview
- Built department from the ground up, leading competitive landscape analysis as well as sales strategy development and execution, through existing employees, hiring new employees and leveraging 3rd party service providers for branding, creative and trade event services.
- Refreshed company branding, sales messaging and promotional materials across multiple platforms to align with UK and European markets.
- Manage multi-touch Marketing campaigns from strategy and creative development through production, optimization, and overall management.
Education
University of PassauGermany
MBA from Business Administration
07.1996
University of PassauGermany
Bachelor of Arts from Foreign Languages And Literatures
07.1996
Skills
- Global Sales & Marketing Strategy
- Account-Based Marketing (ABM)
- Strategic Marketing Communications
- Digital Marketing
- Customer Segmentation
- Data-Driven Marketing
- Budget Management
- Brand Development
- Marketing Measurement and ROI
- Competitive Positioning
- Customer Experience & Journey
- Team Leadership and Development Strategies
Career Highlights
- Strategic Vision & Results: Proven ability to shape market strategies aligned with organizational goals, highlighted by achievements like the EMEA Country Partner Program, which led to a 254% revenue growth in the first year. Additionally, successfully globalized local campaigns, achieving a 72% increase in YoY sales and a 2% segment share gain at DellEMC.
- Leadership Acumen & Team Development: Adept at building high-performance marketing teams. Restructured the EMEA marketing team, resulting in a €3 million turnover increase and a 21% improvement in customer retention. Conducted a successful customer insight survey and localized marketing campaigns, re-onboarding 10% of former software clients.
- Multilingual & Multicultural Background: Fluent in six languages with lived experiences in most language-speaking markets, enhancing my ability to engage diverse global audiences.
- Innovative Thinking: Known for innovative marketing activities, including broadcasting LinkedIn Live Events to a larger audience, resulting in a remarkable +300% increase in attendees and double-digit pipeline contributions. Utilized LinkedIn and a vast professional network to drive targeted attendees to GEP lead events, resulting in multiple double-digit million-dollar deals. Demonstrates a commitment to innovative approaches with exceptional outcomes.
Early career
- Pepper Group Ltd. • London, UK Group Account Director 01/2004 – 12/2005
- General Electric Capital • Milan, Italy Marketing Manager 01/1999 – 12/203
- General Electric Capital • Munich, Germany Assistant to the Executive Board Sales&Marketing 11/1997 – 12/1998
Languages
German
First Language
English
Proficient
C2
French
Proficient
C2
Italian
Proficient
C2
Spanish
Proficient
C2
Qualifications
- Leadership Executive Certificate| Jack Welch Management Institute 06/2020
- Womens´Leadership Program | Yale School of Management 11/201
Timeline
Senior Director Marketing EMEA
GEP
11.2021 - Current
Marketing Director
Ivalua SAS
10.2017 - 10.2021
VP Marketing - Member of the Swiss Executive Board
DellEMC Technologies
04.2014 - 09.2017
Director Marketing EMEA
Storagecraft AG
05.2011 - 03.2014
Director Marketing EMEA
Crossgate AG
01.2006 - 04.2011
University of Passau
MBA from Business Administration
University of Passau
Bachelor of Arts from Foreign Languages And Literatures
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