Summary
Overview
Work History
Education
Skills
Earlier Experience
Certification
References
Timeline
Generic

Kirsten Mark

Bedfordshire

Summary

Dynamic Growth Marketing Consultant with a proven track record at Prolific, driving full-funnel strategies that enhance engagement and retention. Expert in content creation and storytelling, I leverage data-driven insights to optimize campaigns and foster community building, delivering impactful results across diverse channels. Passionate about elevating purpose-driven brands.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Growth Marketing Consultant

Freelancer
Remote
12.2024 - Current
  • Developed content strategies for purpose-driven brands to enhance engagement and conversion.
  • Executed full-funnel marketing initiatives to drive sustainable growth.

Senior Growth Marketing Executive

Prolific
Remote
01.2023 - 06.2024
  • Led full-funnel marketing for academic audiences, including awareness, acquisition, activation, and retention.
  • Owned content and campaign strategy for social, PPC, webinars, and conferences.
  • Managed self-serve funnel optimisation projects and conversion improvements.
  • Delivered growth across multiple channels using PLG principles.

Marketing Executive

IOP Publishing
Bristol
03.2021 - 02.2023
  • Managed campaign execution for publishing products.
  • Created digital content and assets for product launches and retention campaigns.
  • Ran social, email, and print campaigns.

Marketing Assistant

IOP Publishing
Bristol
01.2019 - 03.2021
  • Supported the marketing team across comms, events, and digital content.
  • Developed user-focused campaigns for journals and learning materials.

Professional Freelancer

Turn Lights On
Cardiff
  • Content creation and brand comms.

Education

BA (Hons) - Product Design

Cardiff Metropolitan University
01.2016

Skills

  • Content strategy
  • Content creation
  • Social media marketing (organic & paid)
  • Community building
  • Storytelling
  • Full-stack marketer
  • Copywriting
  • Event management (virtual & in-person)
  • Data and insights driven
  • CRM management
  • Email marketing

Earlier Experience

  • Marketing Administrative Assistant, The Fitzalan Student Accommodation, Cardiff, Cardiff, UK
  • Professional Freelancer, Turn Lights On, Cardiff, Cardiff, UK, Content creation and brand comms
  • Graphic Design Assistant, uPrint Marketing Solutions
  • Year Representative and Event Organiser, Cardiff Met Students' Union

Certification

  • Emma Stratton 'Punchy Messaging' 12-week Course
  • The Chartered Institute of Marketing qualified
  • Cardiff University, 'Creative Writing' 12-week course

References

References available upon request.

Timeline

Growth Marketing Consultant

Freelancer
12.2024 - Current

Senior Growth Marketing Executive

Prolific
01.2023 - 06.2024

Marketing Executive

IOP Publishing
03.2021 - 02.2023

Marketing Assistant

IOP Publishing
01.2019 - 03.2021

Professional Freelancer

Turn Lights On

BA (Hons) - Product Design

Cardiff Metropolitan University

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Kirsten Mark