Kévyn Termet
Le Bouscat
Summary
Marketing & Commercial Manager at Alfred GIRAUD, a French ultra-premium whisky house. A competitive and passionate spirits professional, driving global brand strategy and commercial growth while showcasing exceptional craftsmanship and creating exclusive luxury experiences.
Overview
8
8
years of professional experience
1
1
Certification
Work History
International Brand Manager
Alfred GIRAUD French Malt Whisky
Bordeaux, Nouvelle-Aquitaine
08.2023 - Current
- Country manager (France)
- Global brand manager (packaging and POS development, marketing brand strategy, Brand asset development)
- Planning of new products (inspiration, partnership research in conjunction with the Maitre de chai, tasting & blending)
- Developed brand strategies to enhance market presence for premium malt whisky.
- Coordinated marketing campaigns across digital and traditional platforms.
- Analyzed consumer trends to refine product positioning and messaging.
- Collaborated with cross-functional teams to launch new whisky products.
- Managed relationships with distributors to ensure brand visibility and availability.
- Conducted market research to identify opportunities for brand growth.
Marketing and Communications Project Manager
Château Montifaud
Cognac, Nouvelle-Aquitaine
01.2021 - 04.2023
- Management of marketing projects and communications (internal & external)
- Monitoring and management of brand activity
- Brand Ambassador
- Developed content for digital platforms, enhancing brand visibility and engagement.
- Facilitated training sessions for team members on communication best practices and tools.
Marketing and Communication Services Coordinator
THS BACHE-GABRIELSEN
Cognac
10.2017 - 01.2019
- Creation and day-to-day management of the 'Private Cognac Cask
- Coordinated marketing campaigns across digital and traditional platforms.
- Developed communication strategies to enhance brand visibility and engagement.
- Managed social media accounts to promote organizational initiatives effectively.
- Created content for newsletters, press releases, and promotional materials.
Education
Master 2 (M2) - Droit, Gestion, Commerce internationnal des vins et spiritueux, Commerce international
IAE de Poitiers
01.2018
Master of Business Administration (MBA) - Wine and Spirit Marketing
INSEEC Wine and Spirit Institute
01.2017
Bachelor's degree - Wine and Spirit business
INSEEC Wine and Spirit Institute
01.2015
Skills
- Brand positioning
- Social media strategy
- Brand strategy
- Market research
- Digital marketing
- Product development
- Marketing project management
- Creative thinking
- Client experience management
Websites
Affiliations
- Ultra-trail
- Travelling
- Gastronomy
Certification
- WSET Spirit Level 2
Languages
French
First Language
English
Proficient (C2)
C2
Timeline
International Brand Manager
Alfred GIRAUD French Malt Whisky
08.2023 - Current
Marketing and Communications Project Manager
Château Montifaud
01.2021 - 04.2023
Marketing and Communication Services Coordinator
THS BACHE-GABRIELSEN
10.2017 - 01.2019
Master 2 (M2) - Droit, Gestion, Commerce internationnal des vins et spiritueux, Commerce international
IAE de Poitiers
Master of Business Administration (MBA) - Wine and Spirit Marketing
INSEEC Wine and Spirit Institute
Bachelor's degree - Wine and Spirit business
INSEEC Wine and Spirit Institute
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