Accomplished Vice President at The PIE News, adept in business development and team leadership. Excelled in fostering partnerships and expanding market presence, notably enhancing the Canadian market. Skilled in negotiation and critical thinking, I spearheaded initiatives that significantly boosted client satisfaction and operational efficiency.
Overview
9
9
years of professional experience
Work History
Vice President, Partnerships
The PIE News
02.2023 - Current
Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Demonstrated proficient leadership skills to motivate employees and build competent teams.
Collaborated with senior management to develop strategic initiatives and long term goals.
Forged meaningful relationships with Campus France and EduCanada maintaining constant communication to explore ways to work together.
Increased company growth through collaboration with sales and marketing departments.
Product development.
Use Hubspot as a CRM tool.
Global Business Development Manager
The PIE News
02.2021 - 01.2022
Oversaw global product development and partner relationships, enabling footprint expansion into new markets.
Helped manage our sales team across all markets through reports and training
Attended global events and conferences across the globe to expand my professional network, as well as to represent The PIE brand.
Identified effectiveness and impact of marketing initiatives through tracking and analysis.
Continued to look after Canada as a main market.
Global Business Development & Marketing Executive
The PIE News
02.2020 - 02.2021
Worked closely with the marketing team to increase brand awareness by developing and implementing innovative marketing campaigns.
Planned and executed events and marketing programs to increase qualified leads.
Expanded my portfolio to European Market, increasing The PIE's visibility across Europe.
Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
Met sales target within the financial year.
Continued to look after the Canadian market growing it each year, by finding new partners, while nurturing existing partnerships.
Regional Business Development Executive
The PIE News
01.2019 - 02.2020
Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
Single handedly developed The PIE's portfolio of Canadian partners.
Increased client base by identifying and pursuing new business opportunities through market research in other markets, as well as networking.
Established and maintained highly effective relationships with clients and industry partners to drive growth.
Communicated directly with customers and partners to build strong business networks and relationships.
Met sales target within the financial year.
Campus Ambassador Program Co-manager - Recruiter
Guard.me International Insurance
09.2017 - 03.2018
Organized private and public events on campus for college community.
Supported campus events to increase student engagement and promote campus-wide initiatives.
Expanded campus resources by successfully advocating for additional funding from university administration to support various student groups and clubs.
Facilitated connections between new students and current campus community members through mentorship programs and networking events.
Collaborated with student and faculty teams to develop strategies for student outreach.
Successfully recruited students in the institutions to join the Campus Ambassadors program, by guard.me.
Social Media and Online Marketing Strategist
Guard.me International Insurance
01.2016 - 08.2017
Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
Organized successful trade show events, showcasing products effectively while building relationships with potential clients and partners.
Conducted thorough market research to identify new business opportunities and areas for growth.
Increased lead generation with the implementation of targeted content marketing strategies.
Designed visually engaging promotional materials that boosted overall campaign effectiveness.
Managed public relations efforts, securing positive coverage in industry publications and enhancing company reputation.
Analyzed performance metrics regularly, refining strategies based on insights gained from data analysis.
Streamlined social media presence, resulting in improved audience reach and engagement.
Education
Certificate - Social Media Marketing
George Brown College
Toronto, Canada
12-2017
Certificate - Marketing
George Brown College
Toronto, Canada
12-2017
Undergraduate - Business And Marketing
George Brown College
Toronto, Canada
04-2017
Skills
Team Leadership
Relationship Building
Decision-Making
Critical Thinking
Client Relationship Building
Business Development
Results-Driven
Account Management
Negotiation and Persuasion
Process Improvement
Price Structuring
Sales and Marketing Leadership
Business Storytelling
Media Relations
Proposal Writing
Languages
English
Portuguese
French
Spanish
Timeline
Vice President, Partnerships
The PIE News
02.2023 - Current
Global Business Development Manager
The PIE News
02.2021 - 01.2022
Global Business Development & Marketing Executive
The PIE News
02.2020 - 02.2021
Regional Business Development Executive
The PIE News
01.2019 - 02.2020
Campus Ambassador Program Co-manager - Recruiter
Guard.me International Insurance
09.2017 - 03.2018
Social Media and Online Marketing Strategist
Guard.me International Insurance
01.2016 - 08.2017
Certificate - Social Media Marketing
George Brown College
Certificate - Marketing
George Brown College
Undergraduate - Business And Marketing
George Brown College
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