KAYLEIGH HUSBAND
Summary
Automotive Marketing & Brand Strategy Leader with 10+ years’ experience leading go-to-market planning, integrated marketing activation, and commercial performance across European markets. Proven track record aligning Product, Sales, Marketing and Dealer Networks to deliver successful product launches and optimise customer journey and campaign ROI at scale. Strategic Planning Manager with experience in overseeing business operations and implementing effective planning strategies. Strong organizational skills, adept at managing multiple projects simultaneously while ensuring deadlines are met. Proven ability to analyze market trends, develop strategic plans and deliver significant impact on business growth and profitability. Skilled communicator known for building strong internal and external relationships.
Overview
10
10
years of professional experience
Work History
Corporate Strategy & Planning Manager
Nissan Automotive Europe
France
01.2022 - Current
- Lead market intelligence and competitive benchmarking to support brand positioning and commercial strategy across AMIEO region
- Drive cross-functional alignment across Marketing, Product and Sales to support regional go-to-market strategies
- Deliver strategic performance insights supporting marketing investment and commercial activation decisions
Sales & Marketing Performance Manager
Nissan Automotive Europe
France
10.2017 - 12.2021
- Coordinated integrated marketing campaigns across 30 European markets including G5 countries
- Led European business planning (Volume & Marginal Profit) for ~400K annual unit sales, preparing recommendations for executive validation
- Coordinated planning inputs across ~€6B Wholesale Turnover (WTO), consolidating market assumptions and securing executive approval
- Supported alignment of €400–600M annual regional marketing budget to market performance objectives through performance analysis and executive review preparation
- Supported private sales channel optimisation initiatives across G8 markets, targeting mix improvement from 42% to 45% through incentive and campaign planning
- Implemented Tableau dashboards enabling real-time monitoring of brand, campaign and lead performance
- Improved visibility of campaign ROI and customer engagement across regional markets
Technical Assistant to VP – Corporate Strategy
Nissan International
Switzerland
04.2016 - 09.2017
- Supported deployment of global brand strategy initiatives
- Managed transformation projects improving market intelligence and brand KPI monitoring
Education
Post Graduate Study - Leading & Managing Change
University of Sunderland
BSc - Mathematics
University of Bristol
Skills
- Brand Strategy
- Integrated Marketing Campaigns
- Product Launch
- Go-to-Market Planning
- Marketing KPI & ROI Tracking
- Customer Journey Management
- Dealer Network Collaboration
- Cross-Functional Leadership
- Agency & Stakeholder Management
- Budget Planning
- Market Intelligence
- Competitive Benchmarking
- European Market Expertise
Languages
- English, Native
- French, Fluent
Leadership Snapshot
10+ years, Automotive, 30+ Countries, €6B, 400K+, €400–600M, up to 17% WTO, Multicultural, Fluent English, Fluent French
Languages
French
Upper Intermediate (B2)
B2
Accomplishments
Shortlisted for Inspirational Role Model, Women's Automotive Awards
Timeline
Corporate Strategy & Planning Manager
Nissan Automotive Europe
01.2022 - Current
Sales & Marketing Performance Manager
Nissan Automotive Europe
10.2017 - 12.2021
Technical Assistant to VP – Corporate Strategy
Nissan International
04.2016 - 09.2017
Post Graduate Study - Leading & Managing Change
University of Sunderland
BSc - Mathematics
University of Bristol