Kateryna Liashenko
Paris
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
4
4
years of professional experience
Work History
CMO
Unravel Technologies
Paris
04.2022 - 01.2024
- Implemented CRM software solutions that enabled automated lead nurturing processes.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Collaborated with team to forecast based on sales and product profitability.
- Directed hiring, training and performance evaluations for marketing and sales staff.
- Signed and approved budgets for new funding and program initiatives.
CMO
Simpladent Ukraine
Kyiv
07.2021 - 02.2022
- Developed and implemented comprehensive marketing strategies to increase brand visibility and improve customer relations.
- Managed a team of marketing professionals responsible for developing campaigns, executing promotional events, and monitoring performance metrics.
- Collaborated with internal stakeholders to ensure alignment between marketing initiatives and organizational objectives.
- Negotiated contracts with agencies and suppliers related to advertising activities.
- Spearheaded efforts to develop new products based on customer feedback surveys and industry trends.
Marketing Manager
Nexus International
Kyiv
09.2019 - 06.2021
- Secured more than 20 unique contracts with automotive suppliers
- Elevated communication and client management processes
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Managed social media accounts and campaigns.
- Organized trade shows and exhibitions to promote brand awareness.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
Education
French Culture & Literature
Universite De Nice
Nice, France01-2019
Master of Science - International Relations
Kyiv National Taras Shevchenko University
Kyiv, Ukraine09-2017
Bachelor of Science - Philology & Media Linguistics
Kyiv National Taras Shevchenko University
Kyiv, Ukraine09-2013
Skills
- Creative Direction
- Content Strategy
- Marketing Analytics
- Global Marketing
- Campaign Planning
- Media Relations
- Online and mobile consumer marketing tools
- Quality leadership
Languages
Ukrainian
First Language
English
Upper Intermediate (B2)
B2
French
Intermediate (B1)
B1
Timeline
CMO
Unravel Technologies
04.2022 - 01.2024
CMO
Simpladent Ukraine
07.2021 - 02.2022
Marketing Manager
Nexus International
09.2019 - 06.2021
French Culture & Literature
Universite De Nice
Master of Science - International Relations
Kyiv National Taras Shevchenko University
Bachelor of Science - Philology & Media Linguistics
Kyiv National Taras Shevchenko University
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