Karl BARAKAT
Marseille
Summary
Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
I have experience in events and customer relations, sales, digital marketing and business development.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
Digital Strategy Manager
Société Générale
Paris
09.2021 - 09.2022
- Collaborate in the implementation of internal communication strategies for Société Générale's service units (IGAD - CPLE - DFIN - RISQ - SEGL - Vision 2025 project)
- Implement internal events to increase exchanges between employees and general managers (Techweek Société Générale=30,000 people)
- Monitor innovative communication trends (Lead LinkedIn workshops, training with LinkedIn, Instagram, Meta, exchange with production agencies on various projects)
Social Media Manager
Société Générale
Paris
02.2021 - 08.2021
- Identify publication themes and prepare corresponding content (In charge of the group's Instagram and LinkedIn strategy)
- Follow the impact of publications on social networks with regular KPI reporting (Hootsuite, Digimind, Hubspot)
- Digital project manager for the "Un été en France" tour with Gautier Capuçon
Sales And Marketing Specialist
Fodigi
Beirut
11.2020 - 03.2022
- Prospect for new clients and develop marketing strategies for our current clients.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Research and implement search engine optimization recommendations
Marketing & Events Manager
Absolutely Digital
Beirut
01.2020 - 09.2020
- Define, plan and implement communication and social media strategies and campaigns for multiple accounts: Tasawak, Aswakuna UAE, STEP, LINE and many others...
- Brainstorming and collaborating with the graphic design team to set up graphic charts, designs, editing and finalizing renderings
- Daily and monthly social media reports such as market analysis, engagement and social media listening reports (Hootsuite, Business Suite, Sprout)
Customer Service Manager
ABC
Beirut
11.2018 - 09.2019
- Handle and resolve customer complaints and issues in an efficient and timely manner with my team
- Issue wedding list and daily and monthly CRM reports
- Participate in the organization of events in coordination with the Marketing Department and store managers (VIP customer lunches, Christmas and Easter campaigns, Mother's Day etc.)
Sales & Marketing Specialist
Sawt El Ghad
Beirut
09.2016 - 09.2017
- Identify and research potential clients and develop and maintain client relationships
- Create, develop and produce radio campaigns for our clients
Education
Master of Science - Digital Marketing And Data Study
Kedge Business School
France 09.2021 - 09.2022
MBA - International Business Development
IPAG Business School
Paris, France 09.2020 - 08.2021
BBA - Hospitality, F&B & Events Management
Notre Dame Louaize University
Beirut, Lebanon 09.2015 - 04.2018
RNCP Level 7 - Manager of Digital Communication And Data Science
ESUPECOM
Lille, France 09.2021 - 09.2022
Skills
Brand strategy
SEO coding and strategy
Skilled in Microsoft Office (Word, Excel, Powerpoint)
Report preparation
Sales expertise
Complaint resolution
Communication and writing skills
Strategic planning
Cross-functional teams leadership
Vendor and contract negotiations
Promotional advertising
Certification
Microsoft Certified: Azure AI Fundamentalsosoft
Timeline
Inbound Marketing
10-2022
Microsoft Certified: Azure AI Fundamentalsosoft
09-2022
Sales Hub de HubSpot
12-2021
Social Media Marketing Certification Course
10-2021
Digital Strategy Manager
Société Générale
09.2021 - 09.2022
Master of Science - Digital Marketing And Data Study
Kedge Business School
09.2021 - 09.2022
RNCP Level 7 - Manager of Digital Communication And Data Science
ESUPECOM
09.2021 - 09.2022
Social Media Manager
Société Générale
02.2021 - 08.2021
Sales And Marketing Specialist
Fodigi
11.2020 - 03.2022
MBA - International Business Development
IPAG Business School
09.2020 - 08.2021
Google Digital Garage
04-2020
Marketing & Events Manager
Absolutely Digital
01.2020 - 09.2020
Customer Service Manager
ABC
11.2018 - 09.2019
Sales & Marketing Specialist
Sawt El Ghad
09.2016 - 09.2017
BBA - Hospitality, F&B & Events Management
Notre Dame Louaize University
09.2015 - 04.2018