Profil professionnel
Vue d'ensemble
Expérience
Formation
Compétences
Informations complémentaires
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Certificats
Chronologie
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Karine chik

Karine chik

Chief Marketing Officer
Meilen, Switzerland

Profil professionnel

International executive and CMO-level leader with a strong track record in consumer-driven growth, brand transformation, and portfolio leadership. I have built and scaled brands and marketing organizations within complex international environments, combining strategic vision, data-driven decision-making, disciplined execution and inspiring leadership. Positioned to support mid-sized companies through growth acceleration or transformation.

Vue d'ensemble

30
30
years of professional experience
1993
1993
years of post-secondary education
1
1
Certification

Expérience

VP Global Marketing Transformation & Excellence

Mondelez International
Zürich
2020.04 - 2026.04
  • Development of Mondelez Growth Model & Philosophy including key business KPI
  • Designing the Enterprise Capability building approach and assessment, pioneered in marketing and sales
  • Leading our marketing function (1500 marketeers globally) engagement and award system
  • Championing inclusive marketing at an Enterprise level.

Key Achievements :

· Brand meaningfulness : from 77% in 2020 to 90% in 2025

· Creative excellence : from 45% to 85% in 2025

. Personalised marketing improved from 38% in 2023 to 55% in 2025

· Innovation : pipeline sufficiency improved from 53% in 2022 to 127% in 2025.

. Marketing Engagement score : 76%, + 2 pt vs Oct’22

· Positive portrayal of male / female representation in advertising above the Unstereotype Metric global norm.

Senior Marketing Director Europe Chocolate

Mondelez Europe GmbH
Zürich
2018.04 - 2020.03

· Lead the Marketing function for the chocolate category in Europe ($5 bn), in charge of strategy, portfolio management, innovation and equity plans for Cadbury and Milka.

· Managing a multicultural team of 25 people across Europe

Key Achievements

· EU Chocolate Net Revenue Growth: +5.5% vs PY, exceeding annual goals, Gross Profit increase by 0.7 pp vs PY

.Pivot from flavours innovation to beyond the core expansion addressing consumer needs in well-being, pralines and seasonals with 11% growth and share gain across all markets

.Launch of purpose led campaign on Milka leading to outstanding results across Europe with +4.1% Net Revenue growth vs PY and ROI increase with CE +17%, WE +7%, EE +14%.

Global Brand Director Milka

Mondelez International
Zürich
2015.03 - 2018.02
  • Leading Global brand vision, strategy, portfolio expansion across categories and geograhies, brand equity and core business - $ 2 bn Net Revenue
  • Fastest growing Global Brand in 2017 with a Net Revenue growth of 11% across categories. Market share, penetration and equity increased in key markets. Brand Equity back to leadership position in Germany (lead market) after 4 years of erosion.
  • Expansion of Milka in China & Latin America. Acceleration of growth in Russia moving from #5 to #2 brand

Marketing Director, Health & Wellness Biscuits

Mondelez Europe GmbH
Zürich
2012.11 - 2015.02
  • Leading "Fuel and Health & Wellbeing" Biscuits portfolio strategy, innovation, equity and base business for Europe with regional brands BelVita, Barni and Prince - $ 1bn Net Revenue, 33 markets.
  • Key results: Net Revenue growth 2013 vs 2012: Belvita : +10%, Prince :+4%, and Barni : +25%

Brand Equity Manager Gum Europe

Kraft Foods Europe
Zürich
2010.08 - 2012.10
  • Leading Brand Equity on Hollywood, Trident and Stimorol - 11 markets , $650 MM

Key Achievements

· Launch of a “Mystery” gum flavor across Europe ($35 MM Net Revenue), leading up to 8 pp of incremental share

· First and most successful Gum digital campaign in Europe, with 2.2 MM views on YouTube after 2 months, + 100 000 fans on Facebook

· Launch of one pan European visual identity across 3 brands and 400 skus, passing quantitative action standard and improving brand image.

Marketing Manager Processed Cheese - UK

Kraft Foods UK
Cheltenham, UK
2007.10 - 2010.06
  • Leading Processed Cheese Portfolio in the UK with Dairylea, Lunchables, Crackerbarrel, £100 MM and 7 people to manage

Key Achievements

. Successful relaunch of the Brand leading to a business turnaround from -8% in sales to +6% after relaunch, margin improvement of 65%, return to market share leadership, and brand image enhancement after 5 years of decline

. Company Award received for leading the Dairylea turnaround

Marketing / Brand Manager

Kraft Foods France
Paris
1996.01 - 2007.09
  • Brand Manager and Marketing Manager roles across Coffee brands, Chocolate
  • Sales assignement - 6 months

Formation

Master in Business Management - Business & Management

Lyon Business School of Management - EM Lyon
1992.09 - 1995.06

Baccalauréat (A Level) - Maths & Sciences ( Bac C)

Lycee Pasteur
Neuilly-sur- Seine

Compétences

  • Vision & Strategy
  • Portfolio management
  • P&L
  • Commercial Transformation & Capabilities, RGM
  • Brand Building & equity
  • Innovation development and commercialisation
  • Digital Marketing & e-commerce
  • Leadership & People development


Informations complémentaires

Fitness - Tennis – Ski – Ballet & Modern Dance

Langues

French
Langue maternelle
English
Courant
Armenian
Courant
German
Élémentaire (A2)

Certificats

Institute for Real Growth ( IRG 100)

Harvard Business Impact Enterprise : Mondelez Grow Programme

Chronologie

VP Global Marketing Transformation & Excellence

Mondelez International
2020.04 - 2026.04

Senior Marketing Director Europe Chocolate

Mondelez Europe GmbH
2018.04 - 2020.03

Global Brand Director Milka

Mondelez International
2015.03 - 2018.02

Marketing Director, Health & Wellness Biscuits

Mondelez Europe GmbH
2012.11 - 2015.02

Brand Equity Manager Gum Europe

Kraft Foods Europe
2010.08 - 2012.10

Marketing Manager Processed Cheese - UK

Kraft Foods UK
2007.10 - 2010.06

Marketing / Brand Manager

Kraft Foods France
1996.01 - 2007.09

Master in Business Management - Business & Management

Lyon Business School of Management - EM Lyon
1992.09 - 1995.06

Baccalauréat (A Level) - Maths & Sciences ( Bac C)

Lycee Pasteur
Karine chikChief Marketing Officer