

International executive and CMO-level leader with a strong track record in consumer-driven growth, brand transformation, and portfolio leadership. I have built and scaled brands and marketing organizations within complex international environments, combining strategic vision, data-driven decision-making, disciplined execution and inspiring leadership. Positioned to support mid-sized companies through growth acceleration or transformation.
Key Achievements :
· Brand meaningfulness : from 77% in 2020 to 90% in 2025
· Creative excellence : from 45% to 85% in 2025
. Personalised marketing improved from 38% in 2023 to 55% in 2025
· Innovation : pipeline sufficiency improved from 53% in 2022 to 127% in 2025.
. Marketing Engagement score : 76%, + 2 pt vs Oct’22
· Positive portrayal of male / female representation in advertising above the Unstereotype Metric global norm.
· Lead the Marketing function for the chocolate category in Europe ($5 bn), in charge of strategy, portfolio management, innovation and equity plans for Cadbury and Milka.
· Managing a multicultural team of 25 people across Europe
Key Achievements
· EU Chocolate Net Revenue Growth: +5.5% vs PY, exceeding annual goals, Gross Profit increase by 0.7 pp vs PY
.Pivot from flavours innovation to beyond the core expansion addressing consumer needs in well-being, pralines and seasonals with 11% growth and share gain across all markets
.Launch of purpose led campaign on Milka leading to outstanding results across Europe with +4.1% Net Revenue growth vs PY and ROI increase with CE +17%, WE +7%, EE +14%.
Key Achievements
· Launch of a “Mystery” gum flavor across Europe ($35 MM Net Revenue), leading up to 8 pp of incremental share
· First and most successful Gum digital campaign in Europe, with 2.2 MM views on YouTube after 2 months, + 100 000 fans on Facebook
· Launch of one pan European visual identity across 3 brands and 400 skus, passing quantitative action standard and improving brand image.
Key Achievements
. Successful relaunch of the Brand leading to a business turnaround from -8% in sales to +6% after relaunch, margin improvement of 65%, return to market share leadership, and brand image enhancement after 5 years of decline
. Company Award received for leading the Dairylea turnaround
Fitness - Tennis – Ski – Ballet & Modern Dance
Institute for Real Growth ( IRG 100)
Harvard Business Impact Enterprise : Mondelez Grow Programme