KARIM ELSAYEGH

• Regularly met sales targets achieving 85% of the yearly individual target, and contributing to the achievement of the store target.

• Exceeded clienteling and CRM targets (prospect collection, conversion, appointments...) by regularly following up with the store's clientèle.

• Participated efficiently with other team members during product launches, VM displays, in-store events, and on a daily basis to ensure all store activities run smoothly.

• Tailored personalized styling advice to clients based on their specific needs, increasing client satisfaction (100% individual NPS score), and on the other hand individual sales and UPT with cross-selling and up-selling in mind.

• Collected client feedback regularly, as well as benchmarking information about other competitor brands (new releases, client relations, best-sellers, collection inspiration...etc.)

• Completed all retail training material gaining a lot of insight about product history, brand storytelling, client service, handling objections, brand expertise and history, and other topics related to the luxury industry. And used this knowledge to achieve objectives.

• Monitored and reported team CRM KPIs and customer satisfaction to achieve business goals
• Shared CRM performance and best practices results with superiors and team members, both individually and collectively in liason with the GCC regional management.
• Participated in regional CRM management meetings to track performance, share best practices, and organizing local exclusive events (MTO, World of Fendi...)
• Planned annual and quarter CRM calendars, and organized in-store CRM events, coordinating between suppliers (fleuristes, artists, caterers...) as per management guidelines.
• Coordinated with management to manage VIC relations such as exclusive events invitations.
• Applied frequent CRM campaigns for new releases, iconics, boosting sales for specific items and also during holidays and observances as per Fendi's marketing strategy (VM displays, Social media, Website design, In Store Moments, teasing campaigns, pre-selling... etc.)

• Developed and implemented content calendars to align with overall marketing strategy and ensured consistent messaging across platforms
• Created and curated engaging content, including text, images, videos, and graphics, tailored to specific social media platforms
• Collaborated with designers, photographers, and videographers to produce high-quality multimedia content that enhanced the brand's visual identity
• Determined the most effective social media platforms and tailored strategies to reach the target audience
• Monitored social media trends, tools, and algorithms to keep the brand's online presence fresh and relevant
• Engaged with followers by responding to comments and messages, and collaborated with influencers to amplify the brand's reach