KaranSingh Pavel Puri

Driving Channel Growth and Market Expansion (2022- Present):

• Spearheaded an 80% YoY growth in the GCC & Levant channel business for ASUS Commercial in 2023.
• Expanded market reach by successfully onboarding new distributors in Pakistan, Iraq, Jordan, and Lebanon in 2023.
• Established structured business models with forward-ordering (2 quarters) for stock & sell business in Pakistan, Iraq, Jordan, Lebanon, Rwanda, Kenya, Uganda, and Mauritius.
• Successfully launched ASUS Commercial products in Rwanda through a dedicated partner event in Kigali (November 2023).

Channel Management and Partner Development:

• Managed key distributors like Redington and Mitsumi, driving sales and channel performance across multiple regions.
• Developed and assigned service center contracts in Pakistan, Iraq, UAE, Rwanda, and Mauritius to ensure efficient customer support.
• Implemented effective marketing programs to enhance channel visibility and reach broader audiences through distributors.
• Achieved consistent sell-in and sell-out targets with distributors through effective quarterly goal setting and incentive programs (rebates).

Strategic Sales & Profitability Management:

• Managed gross profit (GP) and aging stock levels for optimal inventory control.
• Developed strong relationships with key corporate partners in the UAE, driving structured business for government and enterprise customers.
• Conducted regular (fortnightly) pipeline reviews with partners and distributors to maintain a healthy sales pipeline.
• Delivered successful partner and end-user product and technical training programs.
• Organized quarterly partner events in the UAE to foster collaboration and accelerate enterprise business growth.
• Led the launch of ASUS Commercial products in Pakistan through partner events across 3 major cities in April 2024.

• Built and led a high-performing team focused on Microsoft Surface devices and Surface Hub video conferencing solutions, achieving remarkable growth across channel, enterprise, and export markets in the GCC and Levant region.
• Established a robust distribution network, successfully onboarding new partners for channel, corporate, and export businesses, leading to a revenue increase from zero to $25 million USD in the channel and export market.
• Drove exceptional growth in the enterprise sector, expanding the Microsoft Surface Hub video conferencing business to $18 million USD, targeting government and enterprise customers for their meeting room needs.
• Secured major deals, including the largest single order in the government sector: 100 units (50" & 85") of Microsoft Surface Hubs for ADNOC, and a 200-unit order of 50" Surface Hubs for Emirates NBD Bank (largest corporate deal in UAE).
• Implemented effective partner management strategies, conducting weekly pipeline reviews and driving sales growth for both Surface devices and Surface Hub businesses.
• Delivered impactful product training and demonstrations to end customers, fostering understanding and driving sales.
• Oversaw marketing budgets and campaigns, ensuring effective brand promotion and lead generation.
• Collaborated with Microsoft account managers to secure high-level meetings (C-suite) and position Microsoft Surface solutions strategically.
• Led the team to secure a significant tender with Emirates Airline for 5,000 Surface devices for pilots, showcasing a solution-oriented approach.
• Identified and addressed customer needs, providing innovative solutions like LTE-enabled devices with smart card readers for banking field sales managers.
• Manager Microsoft Surface HoloLens 2 Business focusing on enterprise solutions.
• Achieved a remarkable overall sales growth of over $40 million USD in Microsoft Surface devices and Surface Hub during my tenure at Redington.

• Spearheaded sales forecasting, market trend analysis, and segment-specific strategies to optimize business growth.
• Developed and maintained strong relationships with key channel partners for Dell, HP, IBM, Lenovo, and Acer, driving sales across diverse product lines.
• Provided technical consulting services for clients, encompassing rack & tower servers, NAS storage, networking solutions, software licensing, computing (thin clients), video conferencing, biometrics, SEO, website development, and cloud solutions.
• Navigated the tendering process for government contracts, including reverse bidding and e-tendering procedures. Possessed expertise in dealing with major distributors like Redington India and Ingram Micro.
• Led sub-distribution efforts for Dell India, fostering strong relationships with channel partners.
• Managed online marketing campaigns on major platforms like Flipkart, Amazon, and Snapdeal, negotiating competitive prices, terms of sale, and service agreements.
• Conducted customer satisfaction surveys and evaluations to ensure product satisfaction and identify service needs.
• Enhanced brand exposure through effective website content management and targeted outreach to potential clients through direct correspondence.
• Prepared comprehensive proposals and quotations, including pricing, credit terms, and bid specifications.
• Analyzed client business needs and objectives to recommend tailored solutions. Executed outbound calling campaigns to target prospective accounts and managed lead generation activities.
• Established new client relationships, facilitated credit approvals, set up payment methods, and managed the complete sales cycle, ensuring customer satisfaction at every touchpoint.

• Managed and trained a sales team of 25 associates
• Developed and delivered sales training programs.
• Supported team in closing contracts and resolving customer inquiries.