Travel
Jyoti Sekhri
Wine Sales And Strategy
Bordeaux
Summary
A professional with over 16 years of experience in strategic communication and storytelling, now leveraging this background to drive growth in the wine industry. Possesses a proven ability to develop and execute targeted sales plans in the Indian subcontinent and GCC markets, with a keen interest in expanding into mature English speaking wine markets like the UK and USA. A dynamic problem-solver and strong communicator passionate about enhancing brand visibility and fostering relationships for long-term market success.
Overview
20
20
years of professional experience
3
3
Languages
Work History
Export Manager
Les Vignerons De TUTIAC
12.2024 - Current
- Established a new sales network from a zero-market presence, successfully identifying and engaging with prospects at key international trade shows, including Wine Paris 2025 and Prowein Dusseldorf 2025.
- Cultivated and strengthened strategic relationships by hosting prospects for winery tours and presenting our wines at prominent events like Tastin’ France in the UAE and the upcoming ProWine Mumbai in India.
- Developing new markets in the Indian sub-continent and GCC nations. My efforts to build networks and foster relationships are beginning to generate interest and opportunities for TUTIAC.
- Continue to utilize professional social networks to heighten company profile and engage with new prospects.
- Focused on fostering long-term growth and trust-based partnerships to elevate brand presence and drive sales in these emerging markets.
Wine Export Sales – End of study Internship
Les Vignerons de TUTIAC
06.2024 - 11.2024
- Expanded the company's international footprint by developing new markets in India and Sri Lanka, which involved prospecting in English-speaking markets and leading client negotiations.
- Designed bespoke commercial offers tailored to client needs and product specificities (e.g., Vivino points, Bordeaux Chateau, IGP), resulting in successful sales conversions.
- Leveraged market intelligence to provide actionable insights to internal teams and senior management, enabling a deeper understanding of new markets like India and the United Arab Emirates.
- Authored a master's thesis on entry barriers in the Indian wine market, establishing a strong foundation for identifying and overcoming commercial challenges in new and emerging markets.
- Represented TUTIAC at Pro-Wine India 2024, strategically networking with key stakeholders, identifying a targeted wine selection, and conducting tastings at the French Embassy in New Delhi to secure new business relationships.
Harvest Intern
Bernard Magrez - Chateau La Tour Carnet
06.2023 - 10.2023
- Contributed to project named ‘Le Collection’ exploring alternate grape varieties in preparation for climate change
- Managed critical vineyard and cellar operations during harvest, including berry counting, maturity controls, harvest reception, and the fermentation process for over 70 grape varieties, ensuring quality control at every stage.
- Vinified and analyzed grape varietals, including Marselan, Nero D’avola, Clairette, Ariloba and Altesse amongst others, in support of the 'Le Collection' climate change research.
Writer Producer & Creative Consultant
Indian Television Industry
05.2005 - 07.2022
- Strategic Communication & Market Development: Leveraged over 12 years as a television writer and producer to craft compelling narratives and create authentic content, a skillset now applied to building brand presence and driving sales in emerging wine markets.
- Project and Team Management: Directed and managed complex television productions, consistently delivering high-quality, high-impact content under tight deadlines, and providing clear creative and technical direction to teams.
- Audience & Market Insight: As Creative Director for an online platform with over 2 million listeners, I gained a deep understanding of audience engagement and content delivery, skills directly transferable to identifying market trends and consumer needs.
- Problem-Solving: Excelled in a fast-paced environment, solving creative and logistical challenges to ensure project success and on-time delivery.
Education
Master of Science - Vineyard and Winery Management
Bordeaux Science Agro
12.2024
Bachelor of Mass Media - Mass Communication
Mumbai University
06.2004
Skills
Utilization of diverse platforms for prospect engagement
Websites, Portfolios, Profiles
https://www.linkedin.com/in/jyoti-sekhri-229531161/
Interests
Geo-politics
Literary Fiction
Travel, Geo-politics
Having represented my current company at a number of trade exhibitions, I understand the painstaking efforts required pre, during and post sales meetings
Timeline
Export Manager
Les Vignerons De TUTIAC
12.2024 - Current
Wine Export Sales – End of study Internship
Les Vignerons de TUTIAC
06.2024 - 11.2024
Harvest Intern
Bernard Magrez - Chateau La Tour Carnet
06.2023 - 10.2023
Writer Producer & Creative Consultant
Indian Television Industry
05.2005 - 07.2022
Bachelor of Mass Media - Mass Communication
Mumbai University
Master of Science - Vineyard and Winery Management
Bordeaux Science Agro
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