Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Languages
References
Timeline
Generic
Justin Derbyshire

Justin Derbyshire

Issy-les-Moulineaux

Summary

Entrepreneurial CRO / CMO offering progressive experience in operations leadership. Skilled at identifying and implementing process improvements to drive efficiency and productivity. Motivating leader with proven success managing cross-functional teams. Growth and people oriented with a passion for 4 drivers:

  • International business & management
  • Go To Market (Marketing & Sales) & revenue
  • Technology & Innovation
  • Digital Transformation of organizations.

Track record of inspiring and leading teams to accelerate digital transformations and improve GoToMarket strategies.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Chief Marketing Officer

DiliTrust
12.2020 - Current
  • Grew marketing results 30 to 50% yearly (leadgen & revenue), while restructuring tech stack, processes, and GoToMarket team organization
  • Diversified strategy towards international growth: branding, marketing channels localization and optimization (Content, social networks, SEO-SEA-SEM, Event management, PR, marketplaces, partnerships), value proposition refurbishment, optimization of sales enablement and training
  • Deployed end to end funnel management towards growth (Top, Middle, Bottom) with leadgen automation, CRM revamps (Salesforce & Hubspot), AI and data led approaches (Account Based Marketing)
  • Operating budget ranging from 2 to 5 m€ operating budgets, 12 to 25 people
  • 2 M&As absorbed (people, processes, strategy) with Gobertia (Spain, 25 people) and Hyperlex (France, 80 people).

Chief Digital Officer

IBM GTS Consulting Services
Paris
01.2017 - 11.2020
  • Lead for digital transformation consulting (professional services), acting as an innovation and agility accelerator on strategic engagements and missions, ranging from 50k€ to 80 m€
  • Consulting missions: operating models, new ways of working, cloud architectures, AI, Blockchain and new technologies opportunities, innovation Management (certified Design Thinking), Digital Workplace, Change Management
  • Training: Honors with IBM Global Sales School, Design Thinking Trainer, Hybrid Cloud practitioner, CGEIT (IT Governance), ITIL, SAFE 4 agile at scale.

Consulting Director

Digital strategy agencies: Improve Agency & Digistrateo
01.2010 - 12.2016
  • 2015 to 2016: Digistrateo, Consulting and Project Director for UX, mobile and web projects
  • 2010 to 2015: Creation of Improve Agency, an end-to-end digital agency providing consulting, design and development services for mobile, tablets and web. Grew to 550k€ revenue / 8 people before acquisition by UserAdgents.
  • 34 clients acquired including Arte, Orange, Samsung...

Key Account Manager Then Partnerships Manager

Orange and Subsidiaries
12.2002 - 01.2010

Partnerships manager - Viaccess-Orca, an Orange subsidiary (2007 – 2009):

  • Network of 20 partners to sustain indirect channels growth, including licensing contract negotiation and IP management

Sales Manager for Europe Area - Viaccess-Orca (2005 - 2007):

  • Key account manager for Europe (20 clients), IPTV deployments throughout 7 countries (FR, UK, POL, SLO, SP, NL, ISL)
  • Revenue increase: 15 m€ to 25 m€ within 2,5 years

International Key Account Manager – Orange Business Services (2002 - 2005)

  • Complex sales and large customer accounts management in the Technology & Consulting segment
  • Portfolio revenue growth from 5 m€ to 8m€ within 3 years (20% CAGR), as opposed to market average of -3%.

IT Architecture Consultant

Octo Technology
09.2001 - 11.2002
  • IT systems architecture consulting, prospective IT analysis and prototyping
  • 3 certifications, training and consulting missions as a high potential junior consultant.

Education

MBA - Executive MBA

ESCP Europe
01.2009

Master of Science - Digital & IT

Ecole Centrale De Lyon
09-2001

Skills

  • GoToMarket (Sales and Marketing): Strategic Marketing, Digital Marketing, Branding, Marketing Channels Development, KPIs, Leadership, Sales Enablement & Development
  • Market Growth
  • Digital Transformation
  • Leadership & Communication
  • Complex Problem Solving, Decision-Making
  • Innovation methodologies (Agile, Design Thinking), Creative Thinking
  • Program Management: Financial Management, Vendor Management, Contract Negotiation,
  • Knowledge of IT architecture & systems, incl CRM systems and GoToMarket Tech Stacks
  • Talent Acquisition

Affiliations

  • Triathlon: 70.3 Ironmans
  • Alumni Administrator, ESCP Business School, Paris
  • Teacher for Master 1 & 2 Level students in a variety of institutions
  • President of neighbourhood association

Certification

  • Growth Hacking, 2021 – Growth Tribe
  • IBM Global Sales School for Experienced Sellers, 2019
  • ITIL 4 foundations, 2019
  • SAFE 4 Agile Framework certification, o Certificate of Governance of Enterprise IT, 2018
  • Design Thinking Professional Trainer, 2017
  • Agile Projects Management: SCRUM Master Certification, 2009
  • Complex Sales, 2007
  • Value selling, 2003

Languages

French
First Language
English
Proficient (C2)
C2

References

References available upon request.

Timeline

Chief Marketing Officer

DiliTrust
12.2020 - Current

Chief Digital Officer

IBM GTS Consulting Services
01.2017 - 11.2020

Consulting Director

Digital strategy agencies: Improve Agency & Digistrateo
01.2010 - 12.2016

Key Account Manager Then Partnerships Manager

Orange and Subsidiaries
12.2002 - 01.2010

IT Architecture Consultant

Octo Technology
09.2001 - 11.2002

MBA - Executive MBA

ESCP Europe

Master of Science - Digital & IT

Ecole Centrale De Lyon
Justin Derbyshire