Juliette Gasecki
Paris
Summary
Dynamic marketing professional with proven expertise in marketing activation, honed at Moët Hennessy. Skilled in project management and interpersonal collaboration, I've successfully adapted marketing strategies, achieving significant brand growth. Excel in data analysis and financial planning, leveraging insights to drive decisions and enhance brand presence across key markets.
Overview
5
5
years of professional experience
Work History
Retail Marketing Manager - Travel Retail ANZ
MOËT HENNESSY
Sydney
01.2023 - 06.2024
- Adapted the 2024 and 2025 Moët Hennessy Travel Retail regional marketing plans for Australia and New Zealand customers, and built tailor-made calendars and 360 programs for four key retailers: Heinemann, Lotte Duty Free, Lagardere, and Dufry.
- Developed and oversaw strong brand initiatives across ANZ stores, from discussions with retailers to creative briefs, design, production with external agencies, and implementation.
- Managed targets and ROI for each marketing campaign, and monitored performance to provide KPIs and key learnings.
- Led the perfect execution of all brand activities and enhanced the brand image.
- Planned and tracked A&P investment across retailers and brands.
Junior Brand Manager - Chandon
MOËT HENNESSY DIAGEO
Courbevoie
06.2022 - 12.2022
- Cross-functional marketing and communication position to support the Chandon brand, a priority brand of the portfolio, in the French domestic market.
- Supported the senior brand manager in the day-to-day management of the brand: A&P budget tracking, sales and performance analysis, reporting, and POSM management.
- Enforced the brand awareness and liquid-to-lips strategy by managing the brand presence at the relevant events.
- Coordinated partnerships with key, trendy venues to create impactful Chandon terraces (The Hoxton, 13 au Clubhouse).
- Assisted in press and KOL relations with the PR/digital communication agency.
- Worked on the 2023 plans for the brand.
Brand Manager Assistant - Dom Pérignon
MOËT HENNESSY DIAGEO
Courbevoie
07.2021 - 12.2021
- Project management: Implementation of activation projects on all distribution channels (palaces, specialists, department stores, on-trade, e-retail).
- Brand ambassador: Marketing coordinator for internal and external contacts (staff training, customer meetings).
- Follow-up and management of the 2021 budget, including delegated budget projects (Trade marketing, Communication, Private Sales).
- Brand management: Creation of the 2022 plans in tandem with the senior product manager.
Brand Manager Assistant - Milka
MONDELEZ INTERNATIONAL
Clamart
01.2020 - 06.2020
- Oversaw business tracking of the Milka brand, including analysis (Nielsen), consumer panels, and assessments of ongoing initiatives.
- Established the budget follow-up: total autonomy in the management of the brand's budget.
- Assisted in the implementation of the support for the brand in-store and on digital channels: promotions, discount vouchers, animations, contests, sampling, POS, and social media campaigns.
- Packaging follow-up: Led discussion with agencies for the design of the new packaging of the brand.
- Was the privileged contact with the various cross-functional departments (sales, logistics, finance, trade marketing)
Category Manager Assistant
DANONE
Saint-Ouen
07.2019 - 12.2019
- Analyzed and monitored market and trade indicators, category, product performances, and innovation launches.
- Managed trade marketing operations, from planning the operations, selecting the relevant products, managing the budget, to monitoring the execution of the campaign.
- Assisted in the preparation of client meetings.
- Developed the tools intended for the sales force, including a monthly report with key market indicators, marketing, and product content.
- Managed the participation of Danone in various trade fairs: designed the space, ran the Danone stand, promoted brands through product speeches, and created sales tools to streamline the order process on-site, improving real-time orders and overall sales performance.
Education
Master of Science - Dual Degree in Corporate Management
Grenoble Ecole De Management & Tongji University
07.2021
Skills
- Project management
- Marketing activation
- Retail marketing
- Digital marketing
- Collaboration
- Interpersonal skills
- Event planning
- Data analysis (Power BI, IRI, Nielsen)
Languages
French
First Language
English
Proficient (C2)
C2
Chinese (Mandarin)
Intermediate (B1)
B1
Spanish
Intermediate (B1)
B1
Timeline
Retail Marketing Manager - Travel Retail ANZ
MOËT HENNESSY
01.2023 - 06.2024
Junior Brand Manager - Chandon
MOËT HENNESSY DIAGEO
06.2022 - 12.2022
Brand Manager Assistant - Dom Pérignon
MOËT HENNESSY DIAGEO
07.2021 - 12.2021
Brand Manager Assistant - Milka
MONDELEZ INTERNATIONAL
01.2020 - 06.2020
Category Manager Assistant
DANONE
07.2019 - 12.2019
Master of Science - Dual Degree in Corporate Management
Grenoble Ecole De Management & Tongji University
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