Julien Giraud
Le Perreux
Summary
Results-driven leader with strong background in strategic management, digital marketing and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Director, Product Data Science and Marketing
Rakuten France
03.2022 - 04.2025
- Operating within one of France's top 3 marketplaces (multi-billion € GMV).
- Directed a team of 4 data scientists to develop predictive revenue and traffic tools, supporting strategic P&L and commercial planning.
- Drove platform performance, stability, and speed (Core Web Vitals from 10 to 98/100), aligning with operational excellence and UX/UI goals.
- Designed recommendation tools and a hybrid search engine to enhance customer engagement (digital storytelling) and conversion.
SEO Director
Rakuten France
03.2020 - 04.2022
- Led the organic growth strategy (visibility x4 in 28 months) to support global commercial goals and P&L performance.
- Coordinated with content teams for international GEO rollout, demonstrating multi-country market management.
- Implemented NLP to optimize the customer journey and UX across 1 billion internal links.
E-Commerce & Traffic and digital Marketing Director
Yakarouler
03.2018 - 03.2020
- Led the E-commerce & Marketing strategy with full P&L and marketing budget ownership.
- Developed and implemented acquisition strategies (SEO, SEM, Ads) focused on profitability (ROAS +16%) and revenue growth (Conversions +25% in strategic categories).
- Oversaw end-to-end e-commerce operations and collaborated with external technical partners to build and integrate a PIM (Product Information Management) for price optimization and margin management.
- Managed SEO and SEM teams to maximize commercial performance (KPIs) and online visibility.
SEO Manager
Groupe SELOGER
03.2017 - 03.2018
- Seloger: leading real estate ads website. Managed a team of 3 SEO specialists and an agency to align content strategy with commercial objectives.
- Achieved a 30% increase in organic traffic, directly contributing to digital channel growth.
SEO Manager
Rueducommerce
07.2014 - 12.2016
- Managed SEO for a major French marketplace (approx. €350M+ annual revenue during this period).
- Led performance recovery post-penalty (+20% Y/Y) and grew non-brand traffic by 25%, demonstrating crisis management and commercial performance turnaround.
SEO Project Manager
Cdiscount
09.2011 - 07.2014
- Managed SEO projects for France's leading marketplace (GMV exceeding €2.3B during this period).
- Implemented a large-scale e-commerce content strategy (searchdexing) that tripled platform visibility and traffic.
Founder
Homecineson
03.2004 - 03.2011
- Founded and managed all operations (P&L, procurement, commercial strategy) for a showroom specializing in premium / luxury hi-fi and home cinema equipment.
SEO Consultant
Referencement.com
01.2002 - 01.2004
- Advised a diverse portfolio of clients (SMBs and large enterprises) on their digital growth and acquisition strategies at a leading French agency.
- Conducted technical and content audits to optimize e-commerce and B2B and BtoC site performance, focusing on commercial ROI and traffic growth.
Education
Data Scientist
- 500 hours
- Acquisition of key skills: Python, SQL, PowerBI, Looker, Dataiku, DBT, Generative AI, with the implementation of real data projects.
Licence - Marketing Digital Ecommerce
07.2012
- In alternance
- Strategic and operational training integrating web technologies into the company's commercial strategy and mastering web marketing technologies.
- Management of e-commerce projects: SEO, e-communication, customer relationship management (CRM), and supply chain.
Bachelor - Diplôme Européen d'Étude Supérieure en Marketing Appliqué
08.2003
Comprehensive approach to marketing: strategic, operational, international marketing, commercial management, communication, and law.
Skills
- Search engine optimization
- Digital marketing expertise
- Data analysis expertise
- Effective project coordination
- Intelligence artificielle
- Team management
- Professional consultation expertise
- Strategic planning
- Team leadership
- Market knowledge
- Team collaboration
Certification
- Data Scientist, Artefact Scool, 2025
- Google Ads Search, Google, 2025
- Dataiku Core Designer, Dataiku, 2025
- Oncrawl, Oncrawl, 2021
- Botify, Botify, 2015
LANGUAGES
Anglais
Upper intermediate (B2)
French
Bilingual or Proficient (C2)
References
- Fabien, Versaveau, CEO, Rakuten France
- Olivier, Le Gallo, CMO, SELOGER
- Marc, Daeffler, CEO, Rueducommerce
- Stépane, Rios, CEO, Fasterize
- Jérémy, Querrec, CRO, Oncrawl
Timeline
Director, Product Data Science and Marketing - Rakuten France
03.2022 - 04.2025
SEO Director - Rakuten France
03.2020 - 04.2022
E-Commerce & Traffic and digital Marketing Director - Yakarouler
03.2018 - 03.2020
SEO Manager - Groupe SELOGER
03.2017 - 03.2018
SEO Manager - Rueducommerce
07.2014 - 12.2016
SEO Project Manager - Cdiscount
09.2011 - 07.2014
Founder - Homecineson
03.2004 - 03.2011
SEO Consultant - Referencement.com
01.2002 - 01.2004
Bordeaux IV - Licence, Marketing Digital Ecommerce
FEDE - Bachelor, Diplôme Européen d'Étude Supérieure en Marketing Appliqué
Artefact School - , Data Scientist