Summary
Overview
Work History
Education
Skills
Personal Information
Interests
Languages
Timeline
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Julien Legrand

Julien Legrand

Marketing Director/CMO
Paris

Summary


Global marketing professional with history of leading transformative marketing initiatives across diverse markets.

Strategic thinker with proven track record of developing and executing innovative strategies that align with business objectives and drive growth. Renowned for fostering collaboration, adaptability, and achieving consistent results through strategic planning and team synergy.

People development through empathic leadership in a multicultural and inclusive environment. Experience in Aerospace & Defense, Travel, Telecom, Media, and High-Tech industries.

Overview

28
28
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Marketing Director for Telecom, Media and High-Tech (CMT) in Scandinavia

Accenture
Paris
01.2011 - 12.2011
  • Appointed as Marketing Director for Scandinavia following HR Transformation mega-deal at Nokia
  • Created a marketing strategy aiming at building on that landslide win to further develop Accenture CMT footprint in the region, including custom client-centric marketing plans for major clients such as Nokia, Ericsson, and Telenor, and opportunity-centric marketing programs, providing tailored support to business opportunities over $10 million, leveraging innovative tactics such as visual scribing, discussion maps and gamified demos

Aerospace & Defense (A&D) Global Marketing Director

Accenture
Paris
01.2016 - Current
  • Creating an innovation and ROI focused marketing strategy in close collaboration with the Global Business Director
  • Delivering the most impactful global airshow programs (Paris Air Show and Farnborough International Airshow) ever for Accenture.
  • Transforming a networking event into a ROI machine by creating digital solutions showcase for Accenture’s top clients.
  • Ensuring brand prominence through exclusive sponsorships of flying display and event mobile app.
  • Managing Accenture A&D’s presence at major trade shows like MWC and CES
  • Winner of a GSMA GLOMO Award at MWC 2017 for a smart wearable story with Airbus
  • Creating the industry-specific Thought Leadership program, aligned to top business priorities, in close collaboration with Research, Offering Development and Business Leadership
  • Maximizing Media impact in close collaboration with Press Relationships, leveraging industry-specific Thought Leadership to create compelling media pitches, leading to media hits with top global media like Financial Times, BBC, Les Echos, Wall Street Journal,…
  • Managing collaboration with top ecosystem partners such as 3DS, SAP, Siemens, PTC, Microsoft, or AWS
  • Led A&D marketing as it moved from a segment of the High-Tech industry to a stand-alone industry
  • Launched a unique A&D Metaverse platform at the Farnborough International Airshow 2022 and then used it for virtual client sessions post event, resulting in new significant business opportunities at Airbus, Boeing, Embraer, and Leonardo
  • 15000m2 virtual factory of the future, offering a story-telling based experience, with sustainable aviation as the red thread, exposing A&D clients to all Accenture top offerings in a unified, cost-effective, sustainable and innovative way.
  • Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.

Marketing Analyst for Global Telecom, Media and High-Tech (CMT)

Accenture
Paris
01.2010 - 12.2011
  • Responsible for KPIs harvesting and ROI calculation for more than 50 CMT marketing global programs.
  • Developed a culture of ROI-focused marketing mindset and a deep understanding of recipes for success and failure when it comes to high budget marketing programs, such as top events like Mobile World Congress, Consumer Electronics Show or World Economic Forum.

High-Tech Global Marketing Director

Accenture
Paris
01.2021 - 01.2022
  • Suddenly stepped into an industry four times bigger than Aerospace & Defense with major clients such as Samsung, Apple, HP, Dell or Qualcomm
  • Restructured and rationalized the marketing strategy and the team in less than three months.
  • Moved from 24 campaigns to 7 highly focused campaigns to maximize marketing impact.
  • Clear and actionable plan based on overarching digital transformation story supported by 6 pillars aligned to the High-Tech practice business priorities.
  • Improving alignment to CMO global strategy amidst a global transformation of the marketing function

Marketing Director for France & Benelux for Telecom, Media & High-Tech (CMT)

Accenture
Paris
01.2011 - 01.2019
  • Took over the nr2 CMT business unit in Europe to support the launch of Accenture Digital in France and the Benelux, a major global strategic initiative which resulted in growing the company’s revenues by 25%
  • Raised awareness and consideration on Accenture Digital new offerings through omnichannel marketing strategy deployed across 3 industries and countries, including account-based marketing programs for major clients such as Orange, Philips, Vivendi, Alcatel-Lucent
  • Maximized alignment between Sales and Marketing, improving marketing’s credibility and ROI, through opportunity-centric marketing programs, providing tailored support to must-win business opportunities, leveraging innovative tactics, aiming at augmenting the win rate and leading to major sales at Orange, NXP, KPN, and Publicis

Contractor for Accenture Marketing

Accenture
Paris
01.2006 - 12.2010
  • Marketing Project Manager for Accenture France and Telecom, Media and High-Tech (CMT) global.

Sports Journalist Contractor

France Télévisions, Infosport, TPS
Paris
05.1997 - 12.2005
  • Contractor for French TV networks (France Télévisions, Infosport, TPS), covering events like Winter Olympics 1998, Roland Garros 1997, 1999 and 2000, Football Ligue 1.
  • Developed copywriting skills.

Education

Master - Modern History

Master in Modern History
La Sorbonne, Paris
01.1998 - 01.2002

Skills

ROI driven marketing strategy

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Personal Information

Hobbies: slow cooking and BBQ, History, sports (hiking, skiing)

Interests

Founder of l'Ecole Sous l'Arbre Humanitaire, a charity dedicated to supporting education in Africa, with a focus on Cameroon

Languages

English
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)

Timeline

High-Tech Global Marketing Director

Accenture
01.2021 - 01.2022

Aerospace & Defense (A&D) Global Marketing Director

Accenture
01.2016 - Current

Marketing Director for Telecom, Media and High-Tech (CMT) in Scandinavia

Accenture
01.2011 - 12.2011

Marketing Director for France & Benelux for Telecom, Media & High-Tech (CMT)

Accenture
01.2011 - 01.2019

Marketing Analyst for Global Telecom, Media and High-Tech (CMT)

Accenture
01.2010 - 12.2011

Contractor for Accenture Marketing

Accenture
01.2006 - 12.2010

Master - Modern History

Master in Modern History
01.1998 - 01.2002

Sports Journalist Contractor

France Télévisions, Infosport, TPS
05.1997 - 12.2005

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Julien LegrandMarketing Director/CMO