Julia BLANC

The Leica Medical portfolio includes surgical microscopes for visualization in microsurgery. Segments: neurosurgery, microvascular surgery, and plastic and reconstructive surgery (PRS).

• Collaborate closely with cross-functional stakeholders to create global medical launch packages for new product introductions (NPI).
• Develop, manage, design, and execute multi-dimensional digital marketing campaigns.
• Create Marketing Kits including clinical content (HCP and KOL testimonial and case study)
• Partner with Regulatory Affairs, Business Development, Digital, and Selling Unit teams, employing a mix of creative tactics such as website management, SEO, social media, paid advertising, PPC, nurturing programs, and email marketing.
• Maintain close collaboration with regional marketing teams in North America, South America, Japan, China, Korea, and EMEA.
• Ensure adherence to the company’s brand and identity in all campaigns and communication channels.
• Track, measure, and report on campaign performance against KPIs using Salesforce (SFDC) and Power BI.
• Provide new ideas, creative thinking, and solutions to business partners.

Pall Corporation is a leading player in the filtration markets.

• Plan, build and execute digital marketing communication strategy and year-round action plan.
• Collaborate with Marketing and Sales organizations and the Global Digital Team to support marketing automation campaigns and lead generation programs.

• Manage media agencies (brief writing, recommendations, negotiations).
• Improved digital campaign performance through various channels: PPC, SEO, paid channels, banner ads, email, website content, webinars (ON24 and Global Meet Platforms), content syndication, social media, LinkedIn.
• Measure effectiveness (ROI, SQL, MQL, Google Analytics). Consolidated marketing leads and managed Salesforce operations for lead segmentation.

Develop and execute approved communications and marketing plans in line with global guidelines and local strategy.
• Manage and implement EMEA marketing communications projects, including events and tradeshows, within budget and schedule.
• Organize the Middle East Grand Opening of our Pall office in Saudi Arabia.
• Create new product launch packages, develop sales tools, and homogenize brand standards.

Transverse position between all business units (Energy, Aeronautics, Microelectronics, Pharmacy, Medical / OEM, Laboratory, Food and Beverage).

• Develop and manage communication strategic plans and budgets (€800,000) in line with group strategy.
• Collaborate across six business units (Energy, Aeronautics, Microelectronics, Pharmacy, Medical/OEM, Laboratory, Food and Beverage)
• Coordinate outside service providers: advertising agencies, graphic designers, photographers, printers, translators.
• Manage external and internal event operations (seminars, town halls, roadshows, fairs, conventions, symposiums, round tables).
• Pilot media plans and press relations.