Juan Matallana

SEA Advertising

• New campaigns creation and ongoing optimisation (mid-funnel & bottom of the funnel)
• Accountable for budget compliance and daily budget pacing
• Special Operation Campaigns (Sales, Black Friday) A/B Testing;
• Bid Strategy optimisation (tCPA, tROAS)
• Keywords Match and SQR
• New Accounts & Campaign Structure : AdGroups, Keywords, Assets
• Keep up with SEA new trends for best results (Google Best practices, Modern Search)

Account Management

• SEA Account Manager for Bosch Siemens Group & Kingfisher (Castorama)
• Monthly Report and QBR ; Performance Analysis, Recommendations; Strategy counselling
• New products adoption : Pmax and Discovery/ Dem Gen; Broad Match

Account Management & Customer Success

• Customer Journey (B2B): customer satisfaction & weekly reports for better engagement to reduce churn
• Client needs follow-up for mid & long term partnership strategy; troubleshooting and assessment; service improvement through adoption
• Upselling & New Product Adoption: Push Notifications, Native Apps, CDN, Premium Business Model

Online Advertising

• Weekly & monthly catch-up for metrics analysis for both SEO and advertising revenues (CPM, CPC, CTR, fill rates, net revenues)

• CRM and Community Management on FB, Twitter, and other Social Media : Customer Experience
• Handling escalated Customer Experience cases when needed
• Coordinating Social Media efforts with our international teams

• BD Prospection, selling, and closing emailing solutions for new and existing clients in the e-Commerce industry
• Emailing Advertising Design of bespoke solutions depending on client needs for the best results : lead generation, client retention, sales & gross revenues
• Account Management Weekly reports & catch-ups, QBR

• Business Development Building from scratch long-term & successful relationships with major Spanish and European real estate portals like Idealista, Fotocasa, Zoopla.co.uk, Netmovers, Vivastreet
• Affiliation Marketing Monetisation and Optimisation of the different advertising channels, whether in Affiliation (CPC) or Display (CPM)
• Account Management Weekly reports & catch up; QBR Analysis and reports
• Management Sales Team Management (Latam); hiring and training of new team members, monthly personal assessment; target set-up

• Business Development Responsible for new clients acquisition for LeGuide.com Comparison Shopping websites (CSS) ;Cross-selling &Upselling (Newsletter, Sponsored Placements)
• Affiliation Advertising Affiliation (CPC) for our CSS websites (French and Spanish Market); Online Display Campaigns (CPM)
• Account Management Weekly and monthly reporting; QBR
• Management Team lead for Spanish Market team; Hiring & training