José BRUNA

• Managed end-to-end commercialization and stage-gate launch processes as the primary gatekeeper.
• Led EU team for sourcing, development, product innovation and commercialization, quality, packaging and WW sustainability and social responsibility across 15+ categories (grocery, home and personal care, beauty, nutrition, pet care)
• Member of Amazon Private Brands leadership team, defining regional EUR strategy aligned with global operations (US, Japan, India); global KPI reporting and VP dashboards
• APB Country leader for Spain, driving market expansion and localization strategies across Consumables, Hardlines and Softlines businesses, representing APB at European and national innovation and regulatory forums
• Championed innovation and quality initiatives enhancing product offerings and customer satisfaction.
• Led yearly budget (€14M) delivering triple-digit GMS growth with double-digit YoY increases
• Reduced product development costs by 53% over 2 years while maintaining quality standards (>95% customer satisfaction rate (4+ stars) across 6,000+ launched SKUs).
• Led subject matter expert team focused on food safety, compliance, and regulatory issues for cross-functional collaboration.
• Implemented strategies achieving operational excellence across departments within the organization.
• EU Head of New Product Development, Quality metrics, Packaging, and WW Sustainability initiatives
• (2017-2021), Spain (2021-May 2026)

• Led global innovation and commercial deployment across Europe, Asia, Latin America, USA, and Canada, enhancing market reach and customer engagement.
• Developed innovation strategy for coffee solutions (systems & products) utilizing Nestlé's global R&D network (US, China, Switzerland) to align with market needs.
• Led value proposition and sales and marketing communication of new B2B NESCAFÉ coffee solution with key customers
• Pioneered digital transformation initiatives, including B2B e-commerce and CRM strategy, to improve customer interaction and streamline sales processes.
• Managed product and solution improvement country KPS reporting and continuous improvement plans.
• Managed 5 strategic high-visibility projects reporting to Nestlé Board
• Achieved 15% increase market penetration vs. previous solutions (+2 years post-launch)
• Compiled summary of project outcomes for senior management review.
• Delivered 100bps profitability improvement.

• Demonstrated expertise in managing complex projects across various sectors.
• Accountable for global 5G Pipeline development and commercial rollout of beverage solutions
• Coordinated cross-functional teams across R&D, commercial, and operations to streamline global project execution
• Managed R&D industrialization transfer to operations, facilitating smooth integration and operational readiness
• Managed P&L coordination and brand activation for NESCAFÉ Milano premium brand
• Coordinated technical training program for Nestlé Professional to enable successful multi-market launch of global beverage solutions
• Documented significant changes achieved during project transformation phases.
• Reduced end-to-end lead times by 18% while maintaining on-time, on-spec, on-budget delivery
• Enabled business transformation from ingredient supplier to solution provider
• Achieved 58% increase in service contracts, driving 12% business profit growth
• Accomplished multiple tasks within established timeframes.
• Cross-trained existing employees to maximize team agility and performance.

• Developed standard procedures that enhanced customer value and strengthened brand equity globally.
• Maintained zero major incidents across 500,000+ customer base (equivalent to global Starbucks size)
• Reduced operational quality costs by 29% vs. previous model
• Increased customer satisfaction rates by 21%
• Implemented strategies across departments to achieve operational excellence.
• Monitored performance metrics to align operations with business objectives.
• Managed technical training programs and end-to-end project management from R&D to market launch

• Managed quality and food development for flagship franchises (Pizza Hut, Burger King, KFC) and proprietary brands (Foster's Hollywood, Cañas y Tapas)
• Oversaw two production facilities for ready-to-eat and bakery products, ensuring compliance with quality and safety standards.
• Maintained zero quality/food safety incidents
• Optimized menu development lead times by 36%
• Increased customer service and menu satisfaction by 15%, enhancing overall dining experience.
• Led international expansion task force across Latin America, US, Europe, Asia, and Oceania, successfully entering 7 new countries and launching 56 new sites.
• Signed off franchise contracts across 7 new countries beyond Spain; opened 56 sites.
• Assessed overall operational performance.
• Multi-Brand Management

• Established consultancy business from inception, reaching USD $2M in operations by 2002
• Delivered strategic planning and regulatory advisory services to Mexican food companies for successful exports to US/Canada
• Managed knowledge repositories for food industry consultancy projects and technical references.
• Standardized knowledge capture from experts across food technology and design services.
• Organized research documents, protocols, and manuals for CIATEJ consulting teams.

Award: Best Graduation Project

Award: Best PhD in Food Science and Technology in Spain 2001 International Research: University of Reading (UK), University of California (US), CIATEJ (Mexico)