Joelle JEAN AYEB NEFFATI

• Developed and executed sales strategies to maximize REVPAR for both hotels.
• Oversaw total package revenue, achieving an average GOP of 32% to 44% over the years.
• Led a sales team of six, previously managing a team of 12, redistributing tasks due to turnover.
• Trained and motivated team members to consistently meet revenue targets.
• Collaborated with finance department on pricing strategies and invoicing management.
• Facilitated understanding of sales strategy among Sales Managers for effective implementation.
• Influenced marketing initiatives by partnering with Marketing Director to enhance advertising efforts.
• Attended trade shows, conferences and industry events to promote the company's brand image.
• Participated in trade shows and industry conferences to network and promote products.
• Supported sales team members to drive growth and development.
• Monitored competitor activities and adjusted strategies to maintain competitive advantage.
• Managed sales budget and monitored expenses to ensure alignment with financial targets.
• Developed and promoted weekly, monthly and quarterly sales objectives.
• Led a team of sales managers by providing training and development to enhance performance.
• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
• Drafted detailed and accurate sales reports for distribution to management.
• Analyzed sales statistics to identify areas of improvement and implement corrective actions.
• Designed and executed sales strategies across multiple channels to increase market share.
• Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
• Established and maintained relationships with key clients to ensure high levels of satisfaction and repeat business.
• Oversaw the recruitment, selection, and onboarding of new sales staff.
• Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
• Conducted market research to identify selling possibilities and evaluate customer needs.
• Reviewed competitors' activities in order to stay ahead of the competition in terms of pricing and promotions.
• Conducted market research and reported on competitors.
• Ensured compliance with all legal and regulatory requirements related to sales activities.
• Assisted in developing long-term strategic objectives for the organization's overall success.
• Provided detailed sales reports and forecasts to executive management for strategic decision-making.
• Identified, developed and maintained relationships with key customers and partners.
• Analyzed customer feedback to identify areas for improvement in products and services.

• Achieved 2.3% market share in Chinese market within first year as Senior Sales Manager.
• Grew room nights in Chinese market from zero to 2,000.
• Negotiated contracts with 70 new tour operators across multiple markets.
• Increased Indian market share significantly within one year.
• Hired and trained Chinese-speaking Sales Executive for targeted outreach.
• Designed promotional materials to enhance brand visibility.
• Maintained communication with assigned accounts for consistent revenue generation.
• Collaborated with marketing, finance, and operations to improve overall efficiency.

• Oversaw commercial activities across Germany, Austria, Switzerland, Italy, Scandinavia, Netherlands, Greece, Asia, Middle East, Central Europe, Russia, and CIS countries.
• Aligned sales strategies with company objectives to maximize revenue opportunities.
• Represented organization at trade shows and conferences to enhance brand visibility.
• Collaborated within teams to drive productivity and improve workplace efficiency.
• Priced structures for products for increased profitability.
• Developed strategies for successful bidding on commercial projects.
• Oversaw the development of marketing materials for product promotion.
• Reviewed, analyzed and negotiated contracts to ensure that all terms and conditions met the company's objectives.
• Provided training and mentorship to junior team members on best practices in commercial operations.
• Supported sales team members to drive growth and development.
• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
• Ensured compliance with industry regulations, laws and contractual obligations.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.

• Developed strategies for Asia, Middle East, Central Europe, Russia & CIS markets.
• Executed trade shows and product launches to enhance brand visibility.

Collaborated with departments to align marketing initiatives with business goals.

• Monitored competitors' activities to stay ahead in the market.
• Provided support and guidance to colleagues to maintain a collaborative work environment.
• Conducted comprehensive market research to identify ideal product markets.
• Monitored competitor activities and market trends to guide strategic planning.
• Analyzed consumer trends and preferences to inform product offerings.

• Developed marketing strategies for luxury five-star hotels, enhancing visibility and reputation.
• Facilitated communication and scheduling as secretary to Commercial Manager.
• Managed administrative tasks and organized events for golf competition as Commercial Attaché.
• Coordinated cross-departmental initiatives to improve operational efficiency among teams.