Jocelyne BAOT
PERFUMES/COSMETICS BUSINESS MANAGER
NICE
Summary
Accomplished Senior Brand Manager with a proven track record at Distrimarq-Outre-Mer, enhancing brand presence and achieving a 25% growth in Ivory Coast. Expert in marketing strategy and product development within the luxury sector, I excel in leadership and relationship management, driving successful product launches and competitive market positioning.
Overview
35
35
years of professional experience
Work History
Senior Brand Manager Fragrances / Cosmetics / Area Manager (Africa)
Distrimarq-Outre-Mer
09.2021 - Current
- Turnover Management of 7 M€ (local markets / Travel Retail)
- Development of the marketing plan and competitive analysis
- Development of products launches and set up the marketing strategy (Local markets/Travel Retail compliance with the brands' recommendations)
- Daily management of the portfolio and coordination of product campaigns
- Development of communication assets in line with brands and Global/Fashion House
- Implement trade Marketing plan in 360 and budget follow up (Podiums, windows branding, Ad Campaign, testers, Gwp’s, BC training, Masterclass with VIP clients, VIP event with influencers)
- Monitor sales on all territories (Top 10 brands, Skus, ranking and market shares)
- Relationship with the retailers (sales support, merchandising guidelines, Posm, training)
- Monthly KPI reporting
- Development of Ivory Coast and performance management (Retail of Excellence and Sales Team Management) → Growth of 25%
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Monitored industry trends to inform future marketing strategies.
Business Development Manager (UAE market)
Luxe Strategy Ltd
06.2020 - 06.2021
- Research prospects and Brands approach
- Strategy and Business development personalized
- Set up and development of 33 Brands (Cosmetics, Fashion and Technology)
- Negotiation, follow-up and collaboration with clients
- Operational Management till end of the deals (contracts negotiations)
Business/Commercial Manager (Wholesale/retail)
Bensimon
Johannesburg
01.2009 - 08.2020
- Signed the BENSIMON Master License for Southern Africa
- Real Brand Ambassador in South Africa
- Establishment of BENSIMON brand in South Africa through sales to multibrands and brand stores (3 Brand Stores have been opened in Cape Town & Johannesburg)
- Prospection to find new clients and open corners/shop in shop
- Liaison with BENSIMON Europe and development of a marketing strategy for South Africa
- Recruitment and sales force training, staff motivation and coaching
Business/Commercial Manager
Longchamp
Johannesburg
01.2014 - 08.2019
- I negotiated and signed the LONGCHAMP Master License for South Africa
- In partnership with local investors, we opened the 1st LONGCHAMP store in Cape Town (October 2014)
- And the 2nd store opened Mid of November 2014 in Johannesburg
- Real Brand Ambassador in South Africa
- Brand plan development: new customers prospects, new stores plan opening
- Management and execution: Manage the day-to-day logistics of the brand programs, sales, budget and analysis, importations
- Business forecasting/results: work with the sales team to improve and increase sales in stores
- P&L focusing on net sales and brand contribution
- Sales: provide the sales organization and training on the brand and products, focus on service and results, staff motivation and discipline
- Merchandising: make sure that windows and store are in adequation with the Head Office requirements
Brand Manager Europe
Billabong Europe
Hossegor
01.2002 - 01.2008
- Recommend innovative concepts to redefine Billabong Girls & Kids image in the surf industry; reinforce the brand
- Margins and retail price setting
- Monitor and execute the product development process in partnership with Design and production department
- Gather information on market trends, competitive selling and market growth in the sports sector
- Gather input from sales channels/buyers/market to help in line development
- Management and direction for sales and design teams in relation to developing ranges and route to market
- Presentation of ranges to internal and external parties
- Planning and execution of global marketing materials including catalogues, advertisement and sales materials
- Designers, graphic designers and administrative assistant
Brand Manager Europe
Lee Cooper International
Paris
01.1995 - 01.2001
- Responsible for the jeanswear sector (85% of the turnover)
- Grow and expand the range
- Marketing strategy
Assistant Product Manager (German market)
Levi Strauss Europe
Brussels
01.1992 - 01.1995
- Ensure the development of German market products – Tops segment
- Identify and develop new sources to answer their needs (ie: eastern bloc)
Assistant Product Manager Europe
Polo Ralph Lauren
Paris
01.1990 - 01.1992
Education
BBA - International Business Management
RACINE
PARIS01-1989
Skills
- Entrepreneurial mindset
- Leadership skills
- Collaborative skills
- Relationship management
- Communication skills
- Product development
- Luxury environment
- Marketing strategy
- Product launches
- Competitive analysis
- Customer relationship management
- Trade marketing
- KPI reporting
- Turnover management
Languages
- French, mother tongue
- English, fluent
- German, Basic
Personal Information
Nationality: French
Work Preference
Work Type
Full TimeWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Brand Manager Fragrances / Cosmetics / Area Manager (Africa)
Distrimarq-Outre-Mer
09.2021 - Current
Business Development Manager (UAE market)
Luxe Strategy Ltd
06.2020 - 06.2021
Business/Commercial Manager
Longchamp
01.2014 - 08.2019
Business/Commercial Manager (Wholesale/retail)
Bensimon
01.2009 - 08.2020
Brand Manager Europe
Billabong Europe
01.2002 - 01.2008
Brand Manager Europe
Lee Cooper International
01.1995 - 01.2001
Assistant Product Manager (German market)
Levi Strauss Europe
01.1992 - 01.1995
Assistant Product Manager Europe
Polo Ralph Lauren
01.1990 - 01.1992
BBA - International Business Management
RACINE
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