Endurance Sports: Regular participant in L’Étape bike race
Jesper Ahrendsen
Senior Commercial Manager
Coppet
Overview
29
29
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Senior Commercial Manager - Partner Insights & Analytics
Electronic Arts (EA)
01.2023 - 03.2024
- Led team in developing a commercial dashboard, reducing ad-hoc data requests by 80%
- Leveraged external partners’ data portals to strengthen internal analyses and strategies
- Enhanced EA’s credibility with partners through valuable analysis and insights
- Received Manager overall score of 94/100 in the global company manager survey
- Actively contributed to Women in Digital in Switzerland (WDS) group for diversity and inclusion.
Senior Commercial Manager - Commercial Planning
Electronic Arts (EA)
01.2021 - 01.2023
- Established a new team of 4 analysts to partner with the commercial organization in creating data-driven strategies
- Enhanced business visibility through processes and self-serving dashboards
- Orchestrated creation of a "Digital library" of 50+ analysis and recommendations
- Selected as co-project lead for a 1-year program for top talent (10 people), resulting in a “go to market plan” for a Social D2C opportunity of $30-$50 million per year.
Senior Digital Commercial Manager - Sony, Nintendo & Price/Promotions
Electronic Arts (EA)
01.2019 - 01.2021
- Developed a promotion portal, achieving double-digit growth YoY
- Successfully launched EA Access subscription with a partner, surpassing 1 million subscribers
- Nominated as Mentor for internal talents.
Senior Digital Commercial Manager - Sony, Xbox & Nintendo
Electronic Arts (EA)
01.2014 - 01.2019
- Established Digital account management set-up, achieving significant growth up to 24% YoY in digital revenue
- Convinced a partner to test pre-purchase, resulting in a 21% YoY increase in full-game sales
- Introduced loyalty offers, becoming industry norms, and increased EA's digital Full-game revenue share to 25%.
Senior Platform Marketer eCommerce – Europe
Electronic Arts Origin (EA)
01.2013 - 01.2014
- Drove campaign reach for Origin features
- Partnered with EU sales leads to drive PC digital acceleration.
Regional Manager eCommerce – Northern Europe
Electronic Arts Origin (EA)
01.2011 - 01.2013
- Established a commercial team and managed ROI-driven campaigns.
Sales Manager Denmark, Norway & Finland
Electronic Arts Nordic (EA)
01.2009 - 01.2011
- Maximized revenue, profit, and market share in DK, NO, and FI business unit.
Sales Manager Denmark
Electronic Arts Nordic (EA)
01.2008 - 01.2009
- Re-established and managed the Danish office and sales team.
Sales Director Denmark
Electronic Arts Denmark (EA)
01.2006 - 01.2008
- Managed the Danish Sales team.
Key Account Manager
Electronic Arts Denmark (EA)
01.2004 - 01.2006
Business Manager - FMCG
Toms Gruppen A/S (Confectionery producer)
01.2004 - 01.2004
Key Account Manager - FMCG
Cadiso Food (Juice and lemonade producer)
01.2001 - 01.2003
Sales Team Leader & Trade Marketing Manager - FMCG
Carlsberg
01.1999 - 01.2001
Department Manager – Management Trainee
Føtex, Danish retail chain
01.1995 - 01.1999
Education
Graduate Diploma in Business Administration – Marketing Management (HD (A) 1. & 2. part) -
01.1999 - 05.2003
International Market Economics - undefined
01.1993 - 05.1995
Interests
Outdoor Adventure: Enthusiastic skier experienced in alpine and ski touring
Travel Exploration: Enjoyed family road trips across Australia and the US
Youth Development: Actively supports children's athletic pursuits in swimming, skiing, and triathlon
References
Available upon request
Timeline
Senior Commercial Manager - Partner Insights & Analytics - Electronic Arts (EA)
01.2023 - 03.2024
Senior Commercial Manager - Commercial Planning - Electronic Arts (EA)
01.2021 - 01.2023
Senior Digital Commercial Manager - Sony, Nintendo & Price/Promotions - Electronic Arts (EA)
01.2019 - 01.2021
Senior Digital Commercial Manager - Sony, Xbox & Nintendo - Electronic Arts (EA)
01.2014 - 01.2019
Senior Platform Marketer eCommerce – Europe - Electronic Arts Origin (EA)
01.2013 - 01.2014
Regional Manager eCommerce – Northern Europe - Electronic Arts Origin (EA)
01.2011 - 01.2013
Sales Manager Denmark, Norway & Finland - Electronic Arts Nordic (EA)
01.2009 - 01.2011
Sales Manager Denmark - Electronic Arts Nordic (EA)
01.2008 - 01.2009
Sales Director Denmark - Electronic Arts Denmark (EA)
01.2006 - 01.2008
Key Account Manager - Electronic Arts Denmark (EA)
01.2004 - 01.2006
Business Manager - FMCG - Toms Gruppen A/S (Confectionery producer)
01.2004 - 01.2004
Key Account Manager - FMCG - Cadiso Food (Juice and lemonade producer)
01.2001 - 01.2003
Sales Team Leader & Trade Marketing Manager - FMCG - Carlsberg
01.1999 - 01.2001
Copenhagen Business School, Denmark - Graduate Diploma in Business Administration – Marketing Management (HD (A) 1. & 2. part),
01.1999 - 05.2003
Department Manager – Management Trainee - Føtex, Danish retail chain
01.1995 - 01.1999
The International Business Academy, Kolding, Denmark - International Market Economics,
01.1993 - 05.1995
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