JADE PLONKA
Go-to-Market & Customer Experience Director
Ville d'Avray
Summary
Strategic business builder specializing in transforming brands through innovative go-to-market strategies and omnichannel customer experiences. With 15+ years of expertise across luxury, cosmetics, and beauty sectors, I excel in creating and implementing 360 commercial frameworks that drive measurable business growth. My approach combines strategic vision with operational execution, consistently turning challenges into commercial opportunities. Known for building high-performing cross-functional teams and developing scalable business models that generate sustainable revenue growth.
Overview
20
20
years of professional experience
3
3
Languages
Work History
Go-to-Market & Digital Transformation Consultant
Miyé Care
01.2025 - 05.2025
- Architected an integrated CRM and digital ecosystem increasing conversion rates by 25%
- Developed data-driven acquisition and retention strategy leveraging AI and automation
- Created comprehensive omnichannel customer experience across all touchpoints
International Go-to-Market & Commercial Strategy Director
marocMaroc
01.2021 - 01.2025
- Designed and executed a comprehensive 360 commercial strategy resulting in 120% growth in 12 months
- Transformed brand positioning through innovative concept development blending heritage craftsmanship with contemporary luxury
- Led the complete customer journey transformation from digital acquisition to in-store experience
- Established performance frameworks for sustainable growth across traditional and emerging markets
Retail and Digital marketing Director-Interim Management
Matriochka Influences & Techsell Group
01.2018 - 01.2021
- Managed high-impact marketing missions for clients like L'Oréal Paris, adidas, Huawei, Microsoft, la Fnac, and Google.
- Delivered comprehensive strategies for operational marketing, PR events, and omnichannel customer experience optimization on French market.
Brand Transformation & Customer Experience Director
Biotherm International (L'Oréal Group)
01.2015 - 01.2018
- Co-created and implemented the brand platform 'Beauty from the Deep' across all commercial touchpoints
- Developed and executed a 360 customer engagement strategy resulting in 30% business growth
- Designed innovative training systems and commercial tools to maximize cross-channel performance
- Successfully launched the 'Wellness Ecosystem' concept integrating physical and digital experiences
International Training and Sell-out Manager
Shiseido Group
01.2011 - 01.2015
- Created and deployed multi-brand commercial strategies unifying diverse brand identities
- Established performance metrics and training systems increasing productivity by 20% across markets
- Led cross-functional innovation projects connecting R&D with commercial teams
EMEA Commercial Development Manager and Operational Marketing Director
L'Occitane Group
01.2008 - 01.2011
- Created and implemented the 'Bring Sunshine' commercial strategy across EMEA markets
- Developed targeted activation programs celebrating brand heritage across diverse cultural contexts
- Optimized customer journey frameworks for multiple European market specifications
Regional Commercial Manager
Hermès Sellier
01.2005 - 01.2008
- Implemented Hermès excellence standards while adapting to regional market requirements
- Developed exclusive client engagement programs enhancing brand loyalty
- Collaborated with cross-functional teams to ensure consistent customer experience
Education
Master Grande École -
ESCP
Digital Strategy & Innovation Certificate - undefined
IFM
Growth Marketing & AI Certification - undefined
Oreegami
Skills
- Go-to-Market Strategy
- Brand Transformation
- Operational Incubation
- Cross-functional Leadership
- Performance Optimization
Websites
Technical Skills
CRM Ecosystems, AI Solutions, Google Analytics, Marketing Automation, Strategic Planning, Commercial Modeling, Performance Analytics, Design thinking
Current Projects
- Health Tech Venture, Developing strategic roadmap and partnership ecosystem for innovative wellness platform
- Community Innovation Hub, Creating a multi-purpose third place concept combining sustainability, education and community engagement
Timeline
Go-to-Market & Digital Transformation Consultant
Miyé Care
01.2025 - 05.2025
International Go-to-Market & Commercial Strategy Director
marocMaroc
01.2021 - 01.2025
Retail and Digital marketing Director-Interim Management
Matriochka Influences & Techsell Group
01.2018 - 01.2021
Brand Transformation & Customer Experience Director
Biotherm International (L'Oréal Group)
01.2015 - 01.2018
International Training and Sell-out Manager
Shiseido Group
01.2011 - 01.2015
EMEA Commercial Development Manager and Operational Marketing Director
L'Occitane Group
01.2008 - 01.2011
Regional Commercial Manager
Hermès Sellier
01.2005 - 01.2008
Digital Strategy & Innovation Certificate - undefined
IFM
Growth Marketing & AI Certification - undefined
Oreegami
Master Grande École -
ESCP
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