IVY AMANFU
Accra
Summary
A highly motivated and results-oriented marketing professional with 3+ years of experience in brand development, customer engagement, and market research. Proven ability to drive brand awareness, increase sales, and build strong relationships with clients and stakeholders. Possesses excellent communication, organizational, and analytical skills. Seeking a challenging opportunity to leverage expertise in a dynamic and growth-oriented company. Brand Ambassador dedicated to driving awareness and promoting market growth. Experienced in researching, hosting and coordinating marketing events. Skilled in helping customers find desirable products and boosting sales.
Overview
4
4
years of professional experience
Work History
Brand Ambassador & Marketing Associate
Souvenirs and More Company Limited
2020.01 - 2023.01
- Developed and implemented creative marketing campaigns to promote new products and increase brand awareness, resulting in a 15% increase in sales year-on-year
- Managed social media platforms, creating engaging content and growing follower base by 20%
- Conducted market research and analyzed data to identify customer needs and preferences, informing product development and marketing strategies
- Secured brand partnerships and collaborations with local businesses, leading to a 10% increase in customer traffic
- Coordinated event logistics and managed promotional activities at trade shows and conferences, generating new leads and building brand relationships
- Trained and supervised junior staff on marketing principles and brand messaging.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
Teacher
Moores International School
2019.01 - 2020.01
- Developed and delivered engaging lesson plans for primary school students, incorporating interactive activities and differentiated instruction to cater to diverse learning styles
- Implemented creative approaches to motivate and stimulate young learners, fostering a positive classroom environment
- Collaborated with parents and other teachers to ensure students' academic progress and well-being.
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
- Managed classroom behavior effectively by establishing clear expectations, modeling appropriate conduct, and consistently enforcing established rules and consequences.
Education
HND Marketing -
Accra Technical University
12.2023
Skills
- Branding & Brand Management
- Digital Marketing (SEO, Social Media)
- Market Research & Analysis
- Communication & Interpersonal Skills
- Creative Problem-Solving & Critical Thinking
- Project Management & Organization
- Customer Relationship Management (CRM)
- Strong Analytical & Data Interpretation Skills
- Microsoft Office Suite Proficiency
- Customer Service
- Effective communicator
- Customer Engagement
- Exceptional communication
Languages
English (fluent)
Twi (fluent)
Ga (intermediate)
Ewe (intermediate)
Volunteerexperience
- Active volunteer with Operation Feed The Street
- Church fundraising events
- Gender awareness campaigns
Timeline
Brand Ambassador & Marketing Associate
Souvenirs and More Company Limited
2020.01 - 2023.01
Teacher
Moores International School
2019.01 - 2020.01
HND Marketing -
Accra Technical University
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