Iulia Calota
Autevielle
Summary
Skilled Account Director focused on providing first-rate support to valuable accounts. Excellent planning and decision making abilities with a creative eye for detail. Offering 16 years of advertising experience.
Overview
17
17
years of professional experience
Work History
Acount Director
VMLY&R Health
London (remote)
09.2022 - 12.2023
- Account management activity for Bayer (Brand Jivi - Hemophilia A treatment) - Global account
- Development of a solid and trust-based client relationship
- Managed the launch of a new HCP creative campaign (shortlisted for The Creative Floor Awards 2023 in Best Print Advert Category)
- Managed a Senior Account Executive and a Senor Account Manager
- Directed the implementation of promotional campaigns across multiple channels, including print, broadcast, online, mobile.
- Collaborated with clients to develop advertising solutions and future growth plans.
- Participated in brainstorming sessions with internal teams to generate fresh ideas for upcoming campaigns and projects.
- Developed strategic marketing plans for clients, including budgeting, timelines, creative briefs, and deliverables.
- Managed day-to-day operations of account team members to ensure timely completion of tasks.
- Conducted regular meetings with clients to review project progress and discuss potential changes or modifications.
Client Partner
Evoke
London (remote)
02.2022 - 07.2022
- Completion of materials and congress presence for UCB (brand EVENITY)
- Management of omnichannel projects for Pfizer (migraine nd alopecia therapy area)
- Collaborated with cross-functional teams on projects related to client needs.
- Developed effective communication plans to ensure timely delivery of information to clients.
- Coordinated resources across different departments to meet client requirements.
- Developed and maintained strong relationships with clients to ensure satisfaction and loyalty.
Account Director
Sudler & Hennessy
London
11.2016 - 01.2022
- Account management for a large spectrum of projects for Pfizer / BMS Alliance (therapy area: anticoagulation), including digital, video and print production and congress management
- Creative briefs, strategy, resourcing, finance, project planning - Client and medical liaison - UK account (working closely with the global team)
- Served as a liaison between the client and internal teams to ensure successful execution of projects.
- Conducted regular meetings with clients to review project progress and discuss potential changes or modifications.
- Managed day-to-day operations of account team members to ensure timely completion of tasks.
Account Director
Blue Latitude
London
02.2018 - 05.2018
- Account management for Pfizer US, developing 3 x cross-brand direct email campaigns for HCPs
- Content creation development, project management, GCMA materials uploading - Client and medical liaison - US account
- Served as a liaison between the client and internal teams to ensure successful execution of projects.
- Conducted regular meetings with clients to review project progress and discuss potential changes or modifications.
- Managed day-to-day operations of account team members to ensure timely completion of tasks.
Project Manager
Sectorlight
London
08.2015 - 10.2016
- Project management activity across a number of real estate projects, such as: Royal Atlantis Dubai, Battersea Power Station, SouthBank Place, Radio Station Rugby, Acuitus and Global Switch website development
- Creative briefs, print management, CGI development, media schedule, website and apps development - UK and Dubai accounts
- Negotiated contracts with vendors and suppliers based on company objectives and budget constraints.
- Coordinated resources across multiple departments and teams as needed for successful completion of projects.
Project Manager
Wordsearch
London
06.2014 - 07.2015
- Project management activity across a number of real estate projects, such as: Battersea Power Station, One World Trade Centre, Shangri La at The Shard, Empire State Building Retail etc
- Creative briefs, print management, CGI development, photoshoots, media schedule, website and apps development - UK and US accounts
- Coordinated resources across multiple departments and teams as needed for successful completion of projects.
Senior Account Manager
Edelman PR
London
01.2014 - 02.2014
- Account management for brands, such as: Wrigley Oral Care, Sirturo (multi-drug resistant tuberculosis), Lupus Awareness Day
- Copy development (press releases, leaflets and other materials), media relations, research (Local advocacy groups for hepatitis C), coordinating a patient testimonial filming in Romania for Sirturo - UK accounts
Senior Account Manager
Havas Worldwide
London
01.2011 - 11.2013
- Account management for Nutricia, across a portfolio of medical nutrition brands such as: Fortimel (elderly and hospital patients), Souvenaid (Alzheimer's Disease), Lophlex (PKU), Fortini (fussy eaters), Cow & Gate and Aptamil (baby formula), Respifor (chronic obstructive pulmonary disease)etc
- Launch kits development, congresses, video testimonials, creative briefs - Global account
- Resolved client issues in a timely manner while maintaining excellent customer service standards.
- Gathered feedback from clients regarding product quality and overall satisfaction levels.
- Proactively identified areas of improvement within assigned accounts' operations.
Account Manager
Atlantis Healthcare
London
05.2010 - 12.2010
- Account management for CRM/compliance programmes design and full executional implementation for drugs such as Aricept (Alzheimer's disease), Cymbalta (depression), Saizen (growth hormone deficiency), Fosamax (osteoporosis) - Patient materials development, print and digital production - UK accounts
- Resolved customer complaints in a timely manner.
- Managed multiple accounts simultaneously while meeting deadlines.
- Participated in brainstorming sessions to develop new ideas for business development initiatives.
- Ensured compliance with industry regulations when dealing with clients.
Account Manager
Hogarth WW
London
07.2009 - 05.2010
- Account management for Viagra (Pfizer) managing localisation of HCP materials across 16 European markets - Print production localisation - Assisting with Pfizer's internal approval process through Pfesa (a software developed by Hogarth) - EMEA account
- Collaborated with marketing team to develop promotional materials for clients.
- Maintained accurate records of all customer interactions in the CRM system.
Marketing Executive
Western Union
London
05.2007 - 05.2009
- Ethnic communities specialist in charge of researching and evaluating consumer behaviour trends, planning and implementing the yearly marketing strategy, media buying, strategic sponsorships, grass roots promotions: - POSM materials development, localisation, direct marketing campaigns, CRM (Loyalty Card relaunch grass roots campaign UK-wide) - Financial services
- Created content for various digital channels, including website, social media and email.
- Developed marketing strategies and campaigns to increase brand awareness.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
- Conducted market research to identify consumer trends and preferences.
- Organized promotional events such as conferences, trade shows and product launches.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Implemented creative advertising tactics across multiple platforms to maximize visibility.
- Monitored competitor activities and prepared detailed reports on their performance metrics.
Education
Master in Public Relations -
London College of Communication, University of the Arts London
Bachelor's Degree in Advertising and PR -
Faculty of Communication Sciences, University of Bucharest
Skills
- Advertising Strategies
- Advertising Expertise
- Marketing Knowledge
- Strategic Development
- Customer Relationship Management
- Brand Development
- Account Management
- Goal Setting and Achievement
- Advertising Campaigns
- Relationship Building
Desired Position
Account Management (SAM / AD)
Personal Information
- Date of Birth: 12/30/79
- Gender: Female
- Nationality: British / Romanian
Languages
Romanian, English, French, Spanish
Languages
English
First Language
French
Intermediate (B1)
B1
Affiliations
- Writing
- Acting
- Surfing
- Tennis
References
References available upon request.
Timeline
Acount Director
VMLY&R Health
09.2022 - 12.2023
Client Partner
Evoke
02.2022 - 07.2022
Account Director
Blue Latitude
02.2018 - 05.2018
Account Director
Sudler & Hennessy
11.2016 - 01.2022
Project Manager
Sectorlight
08.2015 - 10.2016
Project Manager
Wordsearch
06.2014 - 07.2015
Senior Account Manager
Edelman PR
01.2014 - 02.2014
Senior Account Manager
Havas Worldwide
01.2011 - 11.2013
Account Manager
Atlantis Healthcare
05.2010 - 12.2010
Account Manager
Hogarth WW
07.2009 - 05.2010
Marketing Executive
Western Union
05.2007 - 05.2009
Master in Public Relations -
London College of Communication, University of the Arts London
Bachelor's Degree in Advertising and PR -
Faculty of Communication Sciences, University of Bucharest
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