INGRID TISSOT

Scope: French market

• Defined and implemented marketing strategies that increased brand awareness by 10 points.
• Drove revenue growth from €9.5M to €29.9M through strategic initiatives.
• Recruited and managed a team of 11 members to execute a multi-channel marketing plan including events, sports marketing, influencer campaigns, retail activations and communications (radio, TV, SM,…)
• Led the annual budget process,
• Tracked key performance metrics

Scope: European

• 2020–2024: Defined and led the Trail marketing strategy, including the creation of the elite team, a U20 youth academy, the strategic partnerships, and the event activations.

2012 – 2014:

• Established strategic focus on Brooks brand to facilitate French subsidiary launch.
• Defined three-year plan encompassing distribution strategy, human resources requirements, and logistics organisation.
• Marketing strategy
• Revenue growth: +€2M

2004 – 2011:

Managing directo from 2008

• Drove revenue growth from €0 to €6M through strategic marketing execution.
• Negotiated distribution contracts for Ironman, 2XU, Brooks, Golite, and Montrail in French market.
• Oversaw implementation of trade and marketing strategies to enhance brand presence.

• Defined collection plans for lifestyle, team sports, and merchandising across major clubs.
• Designed products through prototyping, sampling, and sourcing materials and factories.
• Negotiated pricing to secure optimal terms.
• Conducted on-site production follow-ups to ensure quality standards.

• Execution of athlete and event sponsorship agreements for team and individual sports