Inez-Maria Birkholz
Remote Marketing Director | Strategic Communicator | Change Leader
Pornic
Summary
Marketing & Communication leader with 20+ years of cross-industry experience in strategy, digital transformation, brand positioning, and project leadership. Proven ability to lead remote, multicultural teams through change with empathy and structure. Strong background in both B2B and B2C environments—especially in the finance, automotive, IT sectors, and hospitality. I bring a rare blend of visionary thinking and hands-on execution. Known for client-centric problem solving, clear communication, cost-conscious quality delivery, and empathetic leadership. My strategic mindset, paired with operational know-how, creates impact across communication channels and markets.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Consultant, Marketing & Communication
Hotel & Restaurant
07.2024 - 12.2024
- Developed and implemented the brand positioning and new website
- Curated and marketed a cultural exhibition including public speaking
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Managed online reputation (Google, Booking) and complaint resolution
- Optimized guest communication (email templates, service flows)
- Trained in 2 days; independently ran reception/service shifts incl. cash closing
Project Manager Marketing | Author | Coach
Various
06.2020 - 06.2024
- Led rebranding and digital transformation for seven automotive brands in Switzerland
- Directed cross-border teams (Switzerland, Germany, Italy, India)
- Drove change and onboarding during agency transition within 6 weeks
- Built remote processes and collaboration structures
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project performance to identify areas of improvement and make adjustments.
Managing Consultant Business
DXC Technology
10.2018 - 05.2020
- Managed large-scale IT tenders and agile transformation projects
- Built and coached nearshore/offshore teams, up-to 20 employees per team
- Led cross-functional and cross-cultural teams, ensuring seamless collaboration between team members onshore and offshore among members for optimal results.
- Led team development and supported strategic communication internally
Project Manager Marketing & Communication
Various
10.2015 - 09.2018
- Created and implemented MarCom strategies for financial sector clients
- Head Deputy of Communication for Germany & Austria
- Delivered campaigns across analog/digital channels
- Provided detailed project status updates to stakeholders and executive management.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals. Met project deadlines without sacrificing quality.
Various Roles: Project Manager, Marketing, KAM
Deutsche Bahn AG / DB Schenker Rail AG
10.2002 - 09.2015
- Oversaw large-scale strategic IT project and stakeholder coordination
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business enhancement. Filter and compress the relevant information for decisions from >200 slides of information input per meeting.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Negotiated project goals with alliance partners
- Led cross-departmental marketing initiatives
- Managed customer success and operational efficiency
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Education
Bachelor of Arts - Marketing of Services
DHBW Baden-Württemberg Cooperative State University
Mannheim09.2005
Skills
- Integrated Marketing Strategy
- Internal & External Communication
- Digital Transformation & Remote Team Leadership & Development
- Brand Development & Reputation Management
- Change & Project Management (Certified IPMA)
- Budget Responsibility & Cost Efficiency
- Client relationships
- Coaching, Training & Empowering Teams
- Solution-Oriented, Inclusive Leadership
- Analytical thinking & Problem-solving
- Attention to detail
- Integrity and honesty
- MS Office 365 (Word, Excel, PowerPoint, Outlook, Teams)
- CRM tools: Adobe Experience Manager, Salesforce Marketing Cloud
- WordPress, Canva, Zoom etc
- Social Media: Instagram, Facebook, LinkedIn
Certification
- IPMA Certified Project Manager, VZPM, Switzerland – 2020-10
- Leadership Compact, Innopark Academy – 2020-12
- Manager, Leader, Coach – Rethinking Leadership, PHZ Zürich – 2019
- Digital Leader, HWZ / SKO Zürich – 2019
Languages
German: Native
English: Fluent
French: Intermediate (B1 written, A2-B1 spoken/comprehension)
Additional Information
- Strategic thinker with holistic, networked mindset
- Active listener & empathic communicator
- Resilient, adaptive, and continuously learning
- Passion for sustainability, culture, and human-centric leadership
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Part TimeContract WorkFull TimeWork Location
RemoteImportant To Me
Flexible work hoursWork-life balanceCompany CultureQuote
Success is often achieved by those who don’t know that failure is inevitable.
Coco Chanel
Timeline
Consultant, Marketing & Communication
Hotel & Restaurant
07.2024 - 12.2024
Project Manager Marketing | Author | Coach
Various
06.2020 - 06.2024
Managing Consultant Business
DXC Technology
10.2018 - 05.2020
Project Manager Marketing & Communication
Various
10.2015 - 09.2018
Various Roles: Project Manager, Marketing, KAM
Deutsche Bahn AG / DB Schenker Rail AG
10.2002 - 09.2015
Bachelor of Arts - Marketing of Services
DHBW Baden-Württemberg Cooperative State University
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