Igor Zinatulin
London
Summary
Agency partnerships and enablement specialist with more than fifteen years of experience across Reddit, TikTok, Meta and the BBC. Deep expertise in building scalable training programmes shaping holdco partnership strategy and driving commercial impact through capability building and cross functional collaboration.
Overview
15
15
years of professional experience
Work history
Senior Program Manager EMEA
Reddit London
London
04.2025 - 11.2025
- Building Reddit’s partner education function to strengthen capability across Big Six networks and strategic independents
- Creating data tracking systems using SQL and Looker to identify adoption gaps and prioritise high impact initiatives
- Working across sales marketing and product to scale learning programmes and accelerate agency adoption
Sales Enablement Lead Global Business Solutions UK
TikTok London
London
03.2023 - 03.2025
- Drove UK wide agency enablement strategy supporting revenue growth across priority verticals
- Introduced initiatives that increased average revenue per account by more than half improving sales team effectiveness
- Led the global Challenger Sale programme driving incremental revenue and improving holdco engagement
- Built insight dashboards to measure enablement impact and guide leadership decisions
Business Education Partner EMEA
Meta London
London
03.2021 - 02.2023
- Regional Blueprint and Certification lead for European markets and Middle East expanding agency certification and capability building
- Piloted measurement frameworks demonstrating uplift in product adoption following training
- Coordinated trainers delivering live learning to more than thirty thousand advertisers
Business Education Trainer
Meta Dublin
Dublin
07.2019 - 03.2021
- Delivered business education programmes in high growth markets in Central and Eastern Europe with a strong agency enablement focus
- Developed new vertical training paths for e-commerce gaming and start-ups
- Supported global rollout of Marketing Science Certification to increase agency capability
Social Media Lead
BBC London
London
01.2018 - 07.2019
- Ran multi-market digital campaigns for new BBC digital products and content series
- Increased engagement across YouTube Facebook and Instagram by forty per cent within twelve months
- Delivered internal training on paid social and analytics tools
Account Director
Zinc Network London
London
01.2016 - 01.2018
- Built and ran a media accelerator programme and expanded the client base within twelve months
- Managed cross-functional teams across strategy content and analytics
Head of Business Development
Calvert 22 Foundation London
London
01.2011 - 01.2016
- Co-founded award-winning digital publication The Calvert Journal
- Developed partnerships with Nike, Coca Cola, PwC and major media groups including the Guardian
- Launched digital publishing products and apps
Digital Marketing Manager
Vice Media London
London
03.2011 - 09.2011
- Led UK account work for Grolsch Film Works and supported multi-market launches
- Managed campaigns for Marshall, Intel and Diesel
Education
Executive Certificate -
HarvardX
International Relations
MGIMO University Moscow
Moscow, RussiaSkills
- Agency development, Sales Enablement, Program Management, Challenger Sale, marketing science, digital transformation
Timeline
Senior Program Manager EMEA
Reddit London
04.2025 - 11.2025
Sales Enablement Lead Global Business Solutions UK
TikTok London
03.2023 - 03.2025
Business Education Partner EMEA
Meta London
03.2021 - 02.2023
Business Education Trainer
Meta Dublin
07.2019 - 03.2021
Social Media Lead
BBC London
01.2018 - 07.2019
Account Director
Zinc Network London
01.2016 - 01.2018
Digital Marketing Manager
Vice Media London
03.2011 - 09.2011
Head of Business Development
Calvert 22 Foundation London
01.2011 - 01.2016
International Relations
MGIMO University Moscow
Executive Certificate -
HarvardX