Huong Nghiem
London
Summary
Integrated Marketing Communication specialist with 6 years of experience at global and local agencies, adept at managing diverse client portfolios. Possesses an entrepreneurial spirit and a proven track record of using data-driven, customer-oriented strategies to achieve impactful marketing results, skilled at delivering innovative solutions that drive business growth.
Overview
5
5
years of professional experience
Work History
Founder - Account Director
Communique International Agency
03.2023 - Current
- Developed and implemented a comprehensive business plan to launch the agency
- Established connections and managed high-value clients in the public sector (Taiwan Government) as well as private corporations across various industries including tourism, hospitality, fashion, etc.
- Achieved a sales revenue of 200,000 GBP in the first year
Customer Success Manager
Moengage (Leading Customer Engagement Platform)
HCMC
03.2022 - 02.2023
- Conducted Growth Marketing for B2B & B2C accounts (Fintech & E-commerce)
- Directed clients in implementation and growth process, accelerating performance (CVR: 15% > benchmark, KPI uplift +15%)
- Maximized revenue retention and identified new opportunities (Net Promoter Score = 85%)
- Hosted Growth Summit - Vietnam's largest customer engagement conference.
Account Manager
Hakuhodo Vietnam (#2 Japan Agency, #6 Largest Global Agency)
HCMC
05.2019 - 03.2022
- Led multiple projects in Integrated Marketing Communication, including Digital & Social Media, PR, Event & Activation, and TVC production. Oversaw initiatives for new product launches and brand promotions.
- Managed key clients in automotive, electronics, and appliances industry including Toyota, Lexus, Canon, Aqua, etc.
- Managed > USD 5M accumulated projects (USD 30K - 800K) while gaining new accounts
- Directed team of 4 executives, responsible for the largest portfolio (60% of total revenues).
Account Executive Intern
TBWA Vietnam - Omnicom Group (Top #2 Largest Global Agency)
HCMC
01.2019
- Generated ATL concepts and implemented BLT strategies for major clients in industries including Airlines, Telecom, Mobile Applications, and Tourism
Education
Master of Science - Marketing
Queen Mary, University of London
London01.2018
Bachelor of Science - International Economics
Foreign Trade University
Hanoi01.2017
Skills
- Project Management
- Client Relationship Management
- Team Leadership
- Performance Tracking & Analytics
Languages
- English (Fluent)
- French (Intermediate)
- Vietnamese (Native)
Timeline
Founder - Account Director
Communique International Agency
03.2023 - Current
Customer Success Manager
Moengage (Leading Customer Engagement Platform)
03.2022 - 02.2023
Account Manager
Hakuhodo Vietnam (#2 Japan Agency, #6 Largest Global Agency)
05.2019 - 03.2022
Account Executive Intern
TBWA Vietnam - Omnicom Group (Top #2 Largest Global Agency)
01.2019
Master of Science - Marketing
Queen Mary, University of London
Bachelor of Science - International Economics
Foreign Trade University
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