Summary
Overview
Work history
Education
Skills
Timeline
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Helen Macpherson

Helen Macpherson

Ingleby Barwick,Stockton on Tees

Summary

Dynamic and self-motivated professional with a proven track record of consistent high achievement. Expert in relationship management, brand development, and cross-functional leadership. Adept at influencing decision makers and driving positive feedback through exceptional presentation skills and conducting group reviews. Committed to fostering a positive mindset and excelling in environments that require strategic thinking and proactive problem-solving. Career goal: to leverage skills in a challenging role that promotes growth and innovation.

Overview

19
19
years of professional experience
4
4
years of post-secondary education

Work history

Head of Sales & Marketing LCV Business Unit UK

Stellantis
12.2023 - 11.2024
  • Alignment of 4 LCV brands for sales and marketing
  • Reviewing sales funnel activity, measuring and performance
  • Reviewing order take, registration, quality and training, providing guidance on actions to improve to Sales Directors and senior management teams
  • Responsible for 2 staff members currently and a further 4 have a reporting line (with Zone Managers reporting x40)
  • Presentations to the global team on a monthly basis
  • Live webinars to the dealer network
  • Responsible for increasing the number of Business Centre Sites (from 92 to 150)
  • Co-ordinating month end activity to drive registration volume in B2B channels across 4 brands
  • Developed strategic marketing plans to increase brand visibility.
  • Led sales team for improved performance.
  • Facilitated training sessions for enhanced team productivity.
  • Managed cross-functional teams for collaborative success.
  • Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
  • Developed strategic marketing campaigns, increasing new lead generation and conversion.
  • Drove improvement of quality and customer service standards, maintaining client satisfaction scores.
  • Promoted BEV orders and sales through Commercial Policy, consistently growing profits in line with company targets.
  • Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
  • Organised special sales at specific times to drive customer engagement and move high volumes of products.

Peugeot UK Head of Brand Experience

Stellantis
01.2023 - 12.2023
  • Overarching brand Guardian for all aspects of the Brand Experience from exploring, buying & owning – all related customer journeys over digital & physical working with stakeholders across the Stellantis group offices, brand sales & marketing teams & retail network
  • Responsibility for managing multiple stakeholders and communication is key to the roles success
  • Ensuring that all departments internally and externally understand the brand experience vision is a continuous key focus area
  • Ability to reprioritise workload with little notice, be agile whilst still retaining an exceptional level of attention to detail
  • Touchpoints across all areas of the wider business such as quality, training, finance (managing budgets), legal, working with central teams on roll out of projects, connected services focus, network development and CI as well as merchandise, customer care and compliance of the network
  • Website management
  • Increased customer satisfaction by resolving issues.
  • I work across brands by arranging monthly meetings with other Heads of Brand Experience where we share best practice and alignment

Sales Animation Manager; Zone 102 & 104 / Customer Experience Project work

Stellantis
01.2020 - 01.2023
  • Responsible for a large patch of retailers across the country
  • Responsible for performance both in RST and quality including appeals
  • Led performance reviews, identified areas for improvement.
  • Track the quality of each site and review process by site, complete action plans where needed to increase quality figures such as recommend, mystery shop etc
  • Responsible for training of new zone managers
  • Review sites physically to check for correct presentation of site such as flags etc
  • Attending team training and meetings to increase knowledge and share best practice
  • Check marketing plans to ensure of increased marketing activity at each site whilst reviewing retailers’ websites
  • Driving conquest business into the retailers by reviewing actions and maximum opportunities
  • Knowledge of Emaster to check for renewal opportunities, speak to each dealer for each lead and convert to sale
  • Support new retailer sites to build knowledge to become profitable
  • Help sites prepare for audit process where needed and review any failing sites by completing action plans and reviewing process
  • Daily use of Excel, Outlook, and shared drives to view reporting as well as Teams for meetings
  • Developed accurate sales forecasts for improved strategic planning.

Regional Business Manager

Stellantis
04.2018 - 01.2020
  • Responsible for Scotland, Northern Ireland and the Northeast of England
  • Forecast on a weekly basis focused on local business numbers
  • Train the network in handling local B2B enquiries on product, Encore (financial training, how to quote) dealing with B2B customers
  • This is for Business and Essential dealers
  • Attending team training and meetings to increase knowledge and share best practice including the Northern Retail Team meetings
  • Identifying opportunities to improve performance and implementing action plans and process
  • Demonstrate knowledge of PSA Studio and check trimester marketing plans to ensure of increased marketing activity
  • Knowledge of Emaster to check for renewal opportunities, speak to each dealer for each lead and convert
  • Provide feedback for campaigns
  • Responsible for audits of Business Centres on a trimester basis
  • Daily use of Excel, Outlook and shared drives to view reporting as well as Skype for meetings

National Key Account Manager

Stellantis
04.2017 - 03.2018
  • Responsible for corporate customers based in the North East
  • Face to face appointments to secure new business and build relationships
  • Visit dealers to ensure they could supply the corporate customers
  • Increase knowledge within the brand and dealers about F2ML
  • Cold calling and outbound prospecting to secure new customers
  • Attend pre-booked ROI appointments
  • Daily use of Encore and bank internal systems

Fleet & Business Specialist

Simon Bailes Peugeot
05.2015 - 04.2017
  • Covering the North, with additional travel across the country as needed
  • Advising businesses on a variety of financial options for their fleets and identifying the best products to meet their specific needs
  • Prospecting to secure business from small to medium enterprises (SMEs) and large fleets
  • Preparing daily quotes for contract hire, outright purchase, finance, and leasing options
  • Experienced in completing, winning, and managing tenders ranging from £250k to £1.69 million
  • Collaborating closely with directors and clients to drive business success
  • Currently responsible for training a new team member, fostering a supportive learning environment
  • Organizing events to strengthen relationships with current customers and attract new business
  • Compiling weekly and monthly reports, as well as a six-month business plan

Account Manager

Learning Curve Group
11.2014 - 05.2015
  • Primarily covering the North, with regular travel throughout the country
  • Advising businesses on available options and demonstrating how staff upskilling can drive growth and development
  • Collaborating on ESF and ASB contracts to maximize opportunities
  • Possessing extensive knowledge of government funding systems and eligibility criteria
  • Attending networking events to expand business reach and strategically targeting employers to fulfill contract requirements
  • Responsible for preparing weekly and monthly reports to track progress and outcomes
  • Developing bespoke products to maintain our position as a market leader in training
  • Managing client accounts to ensure satisfaction and retention
  • Engaging in strategic planning initiatives to promote business growth
  • Participating in regular marketing meetings and managing my schedule effectively

Careers Advisor

CFBT (National Careers Service Contract)
07.2013 - 11.2014
  • Responsible for securing new business within my designated area and consistently meeting targets
  • Providing information, advice, and guidance services on both a one-on-one and group basis
  • Advising clients on learning and employment opportunities to support their career development
  • Utilizing various diagnostic tools to help clients establish effective career paths
  • Building and maintaining relationships with local providers to promote service utilization
  • Staying informed about local training providers and opportunities that may benefit clients
  • Ensuring adherence to all contract compliance guidelines and participating in observation and OFSTED inspections
  • Achieving targets for weekly sessions and monthly successful client outcomes

Work Attain Consultant

Working Links
07.2011 - 06.2013
  • Recognized as the highest performer in the branch
  • Responsible for deputy duties, including leading team meetings and training staff
  • Ensuring strict adherence to DWP contract compliance
  • Developing and maintaining strong relationships with partners and employers
  • Identifying, structuring, and recommending vacancy and training solutions tailored to clients’ specific needs
  • Utilizing various diagnostic tools to assess client needs, barriers, and challenges, facilitating their access to appropriate job opportunities
  • Proficient in using in-house computer systems such as CJM, as well as Microsoft Excel, Word, and email on a daily basis
  • Delivering engaging group sessions to enhance client skills and knowledge
  • Serving as the Sanction Champion for the branch and lead for Tees Valley on doubt referrals

Employer Manager

Working Links
09.2009 - 07.2011
  • Attending networking events to enhance Avanta’s branding and identify new employers for collaboration
  • Collaborating closely with employers to build relationships and ensure targets are consistently met
  • Preparing weekly reports and statistics to demonstrate conversion rates and pipeline performance
  • Utilizing negotiation and influencing skills during employer visits to foster successful partnerships
  • Developing personalized recruitment plans for employers, including tailored training programs and academies for clients
  • Completing DWP paperwork to determine eligibility for Youth Contract Funding
  • Overseeing a team of Job Coaches, ensuring submissions to vacancies meet required standards

Sports & Social Inclusion Role

Working Links
09.2005 - 09.2009
  • Contributed to Sports and Social Inclusion Projects aimed at helping clients overcome barriers to employment, collaborating closely with Middlesbrough FC and Everton FC
  • Coordinated meetings with organizations to establish partnerships, including Street League, The Football League Trust, Tees Valley Sport, Premier League Trust, and Scottish Premier League Trust
  • Travelled across the UK to build relationships and present to potential funders for sports courses
  • Regularly attended networking events to expand professional connections
  • Organized Celebration Events for Sports and Social Inclusion days to recognize clients who successfully completed the eight-week course
  • Assisted in gathering information for the Working Links WP bid related to Sports and Social Inclusion initiatives

Industrial Recruitment Consultant

The Best Connection
09.2005 - 09.2009
  • Progressed from Branch Administrator to Trainee Consultant to Industrial Recruitment Consultant
  • Committed to achieving high weekly sales and financial targets
  • Interviewing and assessing potential candidates to ensure the right fit for roles
  • Organizing and participating in recruitment events to attract top talent
  • Providing exceptional service to the existing client base to maintain strong relationships
  • Actively canvassing for new business through both telephone outreach and face-to-face meetings
  • Liaising with head office to ensure all customer accounts are up to date and responding to inquiries within 24 hours

Education

Diploma level 4 -

Information, Advice and Guidance

NVQ Level 2 - undefined

Retail Operations

NVQ Level 2 - undefined

Customer Service

NVQ Level 3 - undefined

Information & Guidance

Community Sports Leadership Award - Level 1, 2 & 3

Coulby Newham Secondary School - Art & Design, English, French, History, Home Economics, and Mathematics all Grade C, Science double award grade D

01.1993 - 01.1997

Level 5 -

Management & Leadership

Skills

  • Positive mindset
  • Ability to drive positive feedback
  • Skilled in influencing decision makers
  • Relationship Management
  • Consistent high achiever
  • Self-motivated
  • Presentation skills
  • Conducting group reviews
  • Cross-functional leadership
  • Brand development

Timeline

Head of Sales & Marketing LCV Business Unit UK

Stellantis
12.2023 - 11.2024

Peugeot UK Head of Brand Experience

Stellantis
01.2023 - 12.2023

Sales Animation Manager; Zone 102 & 104 / Customer Experience Project work

Stellantis
01.2020 - 01.2023

Regional Business Manager

Stellantis
04.2018 - 01.2020

National Key Account Manager

Stellantis
04.2017 - 03.2018

Fleet & Business Specialist

Simon Bailes Peugeot
05.2015 - 04.2017

Account Manager

Learning Curve Group
11.2014 - 05.2015

Careers Advisor

CFBT (National Careers Service Contract)
07.2013 - 11.2014

Work Attain Consultant

Working Links
07.2011 - 06.2013

Employer Manager

Working Links
09.2009 - 07.2011

Sports & Social Inclusion Role

Working Links
09.2005 - 09.2009

Industrial Recruitment Consultant

The Best Connection
09.2005 - 09.2009

Coulby Newham Secondary School - Art & Design, English, French, History, Home Economics, and Mathematics all Grade C, Science double award grade D

01.1993 - 01.1997

NVQ Level 2 - undefined

Retail Operations

NVQ Level 2 - undefined

Customer Service

NVQ Level 3 - undefined

Information & Guidance

Community Sports Leadership Award - Level 1, 2 & 3

Diploma level 4 -

Information, Advice and Guidance

Level 5 -

Management & Leadership

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Helen Macpherson