Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Hannah Pelletier-Poisson

Hannah Pelletier-Poisson

Lyon

Summary

Builder at heart with a passion for brand and content. As DataGalaxy’s first content hire, I built the engine from the ground up: shaping voice, scaling strategy, and driving growth across regions and channels.

Overview

7
7
years of professional experience

Work History

Head of Brand & Content

DataGalaxy
Lyon
07.2022 - Current
  • Brand & messaging strategy: Led full rebrand and website relaunch across EMEA & North America to unify voice, design, and positioning.
  • Performance marketing: Doubled inbound pipeline YoY; grew U.S. web traffic 700% through SEO and targeted paid campaigns.
  • Campaigns & GTM: Delivered global campaigns across webinars, influencer partnerships, and gated content, integrating CRO and performance analysis.
  • Website and content ops: Directed UX and CRO strategy; owned web content systems, and tracking across the buyer journey.

Global Content Manager

Dilitrust
Paris
12.2020 - 07.2022
  • Content Development: Created blogs, ebooks, videos, and podcasts to support lead gen and product education.
  • Editorial leadership: Led international content planning across North America, EMEA, and LATAM to ensure consistency and alignment.
  • Demand gen: Executed campaigns targeting CFOs/CLOs, fueling pipeline through persona-focused messaging and strategic workflows.

Senior EU Project Copywriter

Self-employed
03.2018 - 01.2021
  • Served as lead editor and copywriter for EU-funded projects, including ARPA – Erasmus+ and IT4Anxiety – Interreg.

Education

Bachelor of Arts - English

University of New Hampshire
Durham, USA
06-2015

Skills

  • Brand strategy and positioning
  • Campaign management
  • Demand generation & funnel strategy
  • SEO & website content
  • Project and workflow management
  • Cross-functional team enablement

Languages

English
First Language
French
Upper Intermediate (B2)
B2

Timeline

Head of Brand & Content

DataGalaxy
07.2022 - Current

Global Content Manager

Dilitrust
12.2020 - 07.2022

Senior EU Project Copywriter

Self-employed
03.2018 - 01.2021

Bachelor of Arts - English

University of New Hampshire

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Hannah Pelletier-Poisson