HANIA ROSS-GUDIENS

Enable organisations to increase impact through building strategic partnerships, shaping branding and marketing campaigns. Building engagement and growth

• Represent organisations: Presented at the 2023 London Fundraising Convention and Small Charities Webinar on diversifying income streams
• Conducted research into commercial partnerships and prospects globally to accelerate growth for a Global Healthcare NGO
• Implemented a fundraising strategy increasing an NGOs income raised by 150%
• Directed a re-brand, new messaging, and led a website redesign for an NGO

Global leading provider of kids smartwatches, giving children a safe digital onboarding

• Led the presentation of the French Go-To-Market strategy to 15 Country Managers and Global Leadership team, including budgeting and analysis
• Managed product Marketing Channels including Blogs, Social Media, Newsletters
• Established relationships with French Distributors, Regional Sales Teams, and PR Agencies
• Developed a SaaS Platform for promoting workplace health, utilising backend technology from kids smartwatches
• Crafted messaging for Global Country Managers on ESG initiatives
• Successfully launched 2 products in France with upgraded connectivity and sustainable packaging

Led a team of 9 at the UK's largest youth organisation, overseeing strategic partnerships, corporate social responsibility, and marketing campaigns with partners including L'Oréal Paris, Burberry, Apple, Boots, and Tesco
• Achieved a 12% overperformance on 20/21 targets through retention, securing new business, and increasing activity levels despite pre-pandemic goals, resulting in a 160% growth in commercial income after implementing a new strategy
• Developed co-branded marketing campaigns with L'Oréal Paris and Cadbury to boost reach and engagement
• Engaged with high-net worth individuals through the Retail Leadership Board

Managing a team of 4. I built the retail & marketing strategy. Securing £4.5 million and £2.5 million Gift in Kind in year, whilst building and engaging prospects across different sectors

• Exceeded targets by 120% through retention and securing new business
• Used micro-donation technology, raising over £500,000 in one month
• Introduced sustainable commercial product ranges across the UK with 3 leading retail partners, bringing in additional £250,000 in year
• As Brand Ambassador, I led the rebranding of 'Children and Young People's Research' (£75 million p/a). Increasing individual and commercial engagement
• Created a bespoke cross-departmental £3.5 million sponsorship package, securing CRUK's first 'corporate research grant package'
• Identified growth areas by developing products attracting new clients, including a £10 million package with UK's largest insurer
• Won awards for a national multi-channel marketing campaigns I led, 'TK Maxx Give Up Clothes for Good', driving sustainability, reach, and awareness

Portfolio: HSBC; BNY Mellon; Peacocks; TrustFord; Gourmet Society; Mobility Plus; Rontec

• Exceeded 2015 financial targets by 50% through growth and contract retention
• Project managed the 2015 Fundraising and Marketing event to enhance fundraising efforts, retaining and re-engaging 100 senior stakeholders
• Awarded 'Best Brand Ambassador' for achievements in innovative partnerships, including creativity with Rontec partnership securing branding across 150 sites

SU2C, a televised fundraising campaign with UK broadcaster Channel 4. Portfolio included: Live Nation; ASOS; EA Games; Zizzi; Channel 4; Regis UK; and F.Hinds

• Managed and negotiated sponsorship packages between £25k - £300k
• Event Managed the SU2C sponsor event stewarding high-value clients and talent
• Introduced expenditure tracker, leading to the team tracking return on investments with accounts. Improving informed decision-making

• Recruited and managed 900 staff and volunteers at 2014 London Marathon. I won an award for securing the highest number of volunteers at a single CRUK event
• Increased brand presence across London Marathon Route by 80%
• Account managed 4 regional clients and developed stewardship journeys

• Managed the online affiliate programme attracting new audiences.
• Increased Google SEO for 'dress hire', 'designer dress hire'. 5th to 1st position