Summary
Overview
Work History
Timeline
Education
Skills
Work Preference
Work Availability
Software
Modern art painting, running and swimming sport
Languages
Hi, I’m

HAFIDA AYATA

CEO&FOUNDER
Paris,75

Summary

GLOBAL OMNICHANNEL SALES DIRECTOR French, English, Italian and Arabic Key Assets Excellent knowledge of the international market & business with solid experience for leading premium brands Proven track of strong business development and expansion across different channels and markets Oriented results and solutions with strong analytical skills and an entrepreneurial spirit Leadership with strong skills to manage and federate the team Solid Experience in merchandising and marketing

Overview

34
years of professional experience
1
Language

Work History

CBN Fashion Agency
PARIS

CEO&Founder

Job overview

  • Fashion consulting agency bringing and support the designers in omnichannel distribution and merchandising
  • Omnichannel distribution: Strategy and development of the wholesale, retail and online
  • Merchandising: Product development, pricing/mark-up, create the briefing collection and carry over, analysis market and brand positioning
  • Production: developing the factories brand portfolio and piloting production of the RTW
  • Trade fairs: Première Vision, WSN, Tranoi, White, Linea Pelle
  • Skilled at working independently and collaboratively in a team environment.

Paris

Retail & Wholesale Director EMEA
01.2018 - 01.2021

Job overview

  • Key responsibilities & accomplishments:
  • Sales overachievement: by 15% in 2020
  • Manage and control the profitability of the network: 67 m, €33 Retail/150 wholesale
  • Responsible for sales performance: Support for 7 regional managers, training of teams
  • Definition and execution of actions plan: Launch of promotional campaigns, merchandising, incentives, gifting
  • Development the wholesale for the fine jewellery segment with e-commerce, trade fairs, agent, multibrands

Sonia Rykiel
Paris

Wholesale &Merchandising Director
01.2016 - 01.2018

Job overview

  • Worldwide (exc US): 47m€, 4 sales, 5 agents
  • Key responsibilities & accomplishments:
  • Sales overachievement: by 11% in 2018
  • Definition and implementation of business strategy to develop the Wholesale international network
  • Qualitative and quantitative analysis of markets, products, sales and distribution networks
  • Pilot of agents and business partners (Russia, Eastern countries and Benelux)
  • Management of the 4 sales team: objectives, coaching and support to customers

JC de Castelbajac
Paris

Head of Wholesale Director
01.2011 - 01.2015

Job overview

  • Worldwide: 35 m€, 6 sales, 2 agents, 1 distributor
  • Key responsibilities & accomplishments:
  • Sales overachievement: by 13% in 2010, 9% in 2011, 3% in 2012
  • Set up worldwide network: wholesale: 400 POS
  • Retail: 7 and e-commerce: 1
  • Development the sales policies, budget and marketing operations (Collection plan&briefing, sales&market analysis, guideline of training and visual merchandising)
  • Define a profitable long-term business plan through various opportunities: Agent, distributors, retailers

Staff International S.p
Milan, Venice

Global Sales Director
01.2007 - 01.2010

Job overview

  • Worldwide (exc US): 195 m€, 20 sales
  • Key responsibilities & accomplishments:
  • Overachievement: by 16% in 2007, 16% in 2008, 19% in 2009
  • Building the worldwide distribution network: wholesale: 685, retail: 35 (Dsquared, M
  • Margiela, Westwood, Viktor&Rolf, Sophia Kokosalaki)
  • Management the various subsidiaries: Paris, Milan, London, New-York and Tokyo
  • Definition of business plan and annual budgets, with full responsibility of P&L (brand positioning, sales analysis)

Christian Dior Couture
Paris

Wholesale Manager
01.2000 - 01.2006

Job overview

  • EMEA: 58 m€, 6 sales
  • Key responsibilities & accomplishments:
  • Overachievement: by 22% in 2005, 33% in 2006
  • Launching and development of the wholesale distribution network: 270 POS
  • Definition and organization of the trade marketing and sales strategies (finance, legal and logistic procedure)
  • Development and Management of contracts corners
  • Follow-up of store merchandising and layout plans (prospection, visiting customers)

Trussardi
London

International Retail Director
01.1996 - 01.2000

Job overview

  • 27m€, 22 sales

L’Eclaireur, Paris et Deauville

Retail Director
01.1987 - 01.1996

Job overview

  • 19 m€, 15 sales

Timeline

Retail & Wholesale Director EMEA
01.2018 - 01.2021
Wholesale &Merchandising Director
Sonia Rykiel
01.2016 - 01.2018
Head of Wholesale Director
JC de Castelbajac
01.2011 - 01.2015
Global Sales Director
Staff International S.p
01.2007 - 01.2010
Wholesale Manager
Christian Dior Couture
01.2000 - 01.2006
International Retail Director
Trussardi
01.1996 - 01.2000
Retail Director
L’Eclaireur, Paris et Deauville
01.1987 - 01.1996
CEO&Founder
CBN Fashion Agency
Elisa Lemonier
Master of Arts

Education

Elisa Lemonier
Paris

Master of Arts

University Overview

Modeliste

International sales and Marketing

Skills

Project Management

Strategies and goals

Team Management

Budget Management

Negotiation

Business Development

Sales management

Story pitching

Relationship Building

KPI Tracking

Work Preference

Important To Me

Career advancementCompany CultureFlexible work hoursWork from home optionPaid sick leaveStock Options / Equity / Profit Sharing
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Pack office

Modern art painting, running and swimming sport

Modern art painting, running and swimming sport

I running often after new exibition in Paris but aswell in the European Capital to see the work of: Bacon, Basquiat, Keith Haring, Van Gogh, Modigliani, Klimt, Munch, Matisse, but as well photographer such Depardon, Brassai 

Languages

English
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
Arabic
Advanced (C1)

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HAFIDA AYATACEO&FOUNDER