Gustavo Melgosa Marín

• Managed a diverse portfolio of Industrial accounts, aiming to develop our commercial relation throughout the increase of different sold items.
• Steer customer to Multichannel Strategy: Direct Sales, E-business and Pick-up Shops.
• Integration of automatized purchasing processes through the installation of inventory management systems
• Continuous feed-back with our Area Managers monitoring industry trends, competitor tracking and core range pricing.
• Figures: Sales 2024-206.903 euros

2025-YTD 111.420 euros

Forecast-267.000 euros

Growth- 29,5%

• Aligning the company to the strategy and values of the Würth Group
• Monitoring of all company departments: Finance, Purchasing, Logistics, Human Resources, IT and Marketing.
• Commercial Management: Sales growth based on Range development: Core and essential products in all Divisions and their Branches and Sales Headcount increase.
• Development of a software for the sales force to maximize the success of each sales visit, oriented to propose the most important items for the customer and collection
• Design of remuneration systems for the sales force and for internal staff.
• Monthly reports of Sales and Finance to headquarters in Germany
• Define the sales and financial strategy to achieve the sales and P&L targets requested by the German parent company.
• Figures: 2014 Sales: 842.643.676 CRC

2023 Sales: 3.185.637.266 CRC

CAGR: 16,13%

• Restructuring of the company after the dismissal of the former Managing Director
• Recovering the Würth culture and its core values
  Analyzing and purging the customer list, its division and branch and adapting a customized strategy.
• Reduction of headcount in sales and internal sales, prioritizing the increase of productivity per salesperson, and focusing sales on the customers with the highest potential
• Stabilise the company for its capitalisation in 2021.

• Metal Division Development in all Latin America Würth subsidiaries.
• Suggesting product lines to be included in the local catalogue according to the needs of each country's market.
• Accompanying the sales network to observe, analyze and suggest changes to align salespeople to the Würth Methodology.
• Assist in the analysis of the identification of customers according to their area and the key and essential products they need.
• Filming of product training videos in Spanish in Künzelsau (Germany).
• Report back to Division Metal International Head of based in Rorschach, Switzerland

• Development of Metal Division Customer Portfolio
• Achievement of Sales Targets
• Increase of sold items per customer
• Regular visits to the client according to their potential