Gurjit Summan
Luton,United Kingdom
Summary
With over a decade of experience in the live music and events industry, I specialise in the end-to-end delivery of concerts, festivals, and IP-driven experiences. From event and festival conceptualisation to tour planning and execution, I’ve worked across talent management, artist bookings, programming, site and production management, and brand partnerships.
I’ve had the privilege of working with global artists including Jack Harlow, Raf Saperra, Coco Jones, Cat Burns, and Ayra Starr, while also supporting emerging talent at grassroot level. I bring a strategic mindset to IP creation and growth, and pride myself on being a high-level relationship builder, collaborating with great liked minded people to bring bold ideas to life.
Overview
17
17
years of professional experience
12
12
years of post-secondary education
Work History
Senior Promoter Consultant
The Malachite Group
London, United Kingdom
02.2025 - Current
- Conducted thorough market research to identify potential growth opportunities.
- Developed comprehensive business strategies to deliver client objectives.
- Managed multiple projects simultaneously whilst ensuring timely completion and quality control.
- Collaborated with marketing team for promotional activities leading to enhanced ticket sales.
- Prepared comprehensive contingency plans to tackle unexpected issues.
- Coordinated with vendors for successful event execution.
- Fostered strong relationships with stakeholders through consistent communication and updates.
- Oversaw budget management, avoiding unnecessary expenditures.
Concert Promoter
Live Nation
London
11.2019 - 07.2024
- Led and organised multiple large-scale concerts, tours, and performances across the UK, collaborating with a wide range of artists and genres, from grassroots to arena-level shows
- Generated a substantial profit margin for multiple sold-out concerts, achieving a revenue increase
- Strong emphasis on understanding and promoting new and emerging contemporary music while working closely with agents, artists, managers and labels
- Developed and executed marketing and PR strategies in coordination with internal teams to enhance visibility and ticket sales
- Managed artist relationships and collaborated with agents to negotiate deals and secure talent for diverse music shows and domestic tours
- Delivered artist collaborations at festivals such as The Great Escape, Reading & Leeds and Wireless Festival
- Demonstrated management of complex budgets, forecast analysis and evaluating financial risks
- Management of multiple schedules including careful planning of artist tour routings
- Handling changing event circumstances and providing solutions to challenges
- Attendance at all events to oversee event completion and ensuring a high standard with clients is fulfilled
- Notable artist promoted: Jack Harlow, Jay Sean, Karan Aujla, Raf Saperra, Nathan Dawe, Skrapz, Dystinct, Coco Jones, Ayra Starr, Cat Burns, B Young, King Promise, Sainte, Indo Warehouse, Mnelia and many others
Promoter & Marketing Relations
Robomagic Live
London
01.2015 - 11.2019
- Produced and executed live music events with a focus on artist-led commissions and diverse music programming
- Supported artists and managers with career development while curating shows that aligned with cutting-edge music trends
- Developed partnerships with brands, media agencies, and venues to expand audience reach and deliver innovative projects
- Liaised with emerging artists to create new opportunities and foster a supportive, inclusive music environment
- Demonstrated financial acumen by overseeing budgets and managing all aspects of live music events
- Consistent market research to identify new commercial opportunities and industry trends
- Marketer - developed comprehensive promotional plans for all artist campaigns, festivals, tours, and concerts
- Coordinated closely with media agencies, ticket agents, live music venues, industry executives, and PR agencies to ensure successful event execution
- Managed all aspects of marketing campaigns, including digital channels, website content, creative materials, and social media strategy
- Notable artist worked with: Craig David, NE-YO, TLC, Boy Better Know, Goldie, Davido, Fatman Scoop, Duran Duran, will.i.am, Nile Rodgers, A.R
- Rahman, Nova Twins and many others
Events Director & Co-founder
Provocative London
London
01.2013 - 01.2016
- Spearheaded the planning and execution of a series of high-profile club events, contributing to London's thriving music scene
- Managed end-to-end event logistics, including venue bookings, budgeting, artist contracts, and performances to ensure seamless operations
- Negotiated booking fees with artists and performers, arranged transportation, and coordinated with teams for artist hospitality (riders, schedules)
- Delivered successful marketing and promotional strategies to drive ticket sales, ensuring maximum exposure and profitability for events
- Built and nurtured strong relationships with venues, artists, and event collaborators to enhance the event portfolio and drive brand growth
President
Aston University Student Union
Birmingham
07.2008 - 07.2009
- Elected President, leading a student union of over 14,000 members with a focus on cultural inclusivity and diverse event programming
- Led the conception, planning, and execution of the annual student music festival 'Astonbury,' overseeing all phases, including licensing, booking, logistics, and event promotion
- Orchestrated 'One World Week,' a multi-day celebration of international cultures, featuring daily live music, cultural events, and talent showcases
- Secured funding and investment from the University for new cultural initiatives, venue refurbishment, and the flagship Graduation party
- Managed a leadership team of 4 vice presidents and 12 officers, driving collaborative decision-making and effective event management
Education
MA - Music Business Management
University of Westminster
09.2014 - 07.2015
BSc Hons - Business & Public Policy Management
Aston University
09.2006 - 07.2010
A-Level - undefined
Luton Sixth Form College
04.2004 - 06.2006
GCSE - undefined
Icknield High School
09.1999 - 06.2004
Skills
- Event & Project Management
- Curating & Delivering Music Programmes
- Partnership Development
- Marketing & Communications
- Financial Management
- Team Leadership
- Problem-solving
- Communication skills
- Marketing
- Accounting
Custom
Available on request
Timeline
Senior Promoter Consultant
The Malachite Group
02.2025 - Current
Concert Promoter
Live Nation
11.2019 - 07.2024
Promoter & Marketing Relations
Robomagic Live
01.2015 - 11.2019
MA - Music Business Management
University of Westminster
09.2014 - 07.2015
Events Director & Co-founder
Provocative London
01.2013 - 01.2016
President
Aston University Student Union
07.2008 - 07.2009
BSc Hons - Business & Public Policy Management
Aston University
09.2006 - 07.2010
A-Level - undefined
Luton Sixth Form College
04.2004 - 06.2006
GCSE - undefined
Icknield High School
09.1999 - 06.2004
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