Guillaume Marcilhac

Regular board meeting :

• Budget & forecasts updates and reviews
• Development and growth initiatives updates
• Discussion on any relevant strategic, financial, corporate and operational topics

• I joined ICARE after 2 years of tech development to shape & organize the company for the software commercialization.
• We did a great job in a short period of time with the sales, marketing and tech teams to get all components aligned and be ready to perform.
• The tech was robust, the tech partners were connected and the market traction was initiated
• Unfortunately the journey stopped due to cashflow shortage.

• I'm proud of having built a global leading player in the Ad tech industry.
• My major achievement was to built a team of highly motivated and talented people operating in 9 countries in the US, in Europe and in APAC, and servicing over 1000 brands.
• We have grown the staff from 10 people to over 170
• We have expanded the Sales & operations to over 100 people
• We completed 2 rounds of Financing and 1 acquisition
• Revenue: 40M€ + with double digit growth
• We operated successfull pivots from mobile marketing player to a digitaladvertising platform
• We transitioned from a Media Services company to a Product company
• We have built a strong company culture embraced by the staff and supported by strong foundations of onboarding, knowledge sharing and internal communication.

Motricity - Global Leader in Mobile Marketplace Management - headquartered in Seattle, US.
Motricity France - Former Adenyo, leading mobile player in France
• Key Client Management: Omnicom Media Group - Media Agency. I managed a team dedicated to this client. We successfully increased the mobile advertising penetration up to several millions per year within its top clients, leading the French market.
• Sales & Business Development with: Advertisers, Tech Manufacturers, Media Houses

Adenyo France (part of Adenyo Inc - Canadian Group) was taken over by MOTRICITY in February 2011.

• In charge of setting-up YOC AG Office and launch their commercial activity in France with advertisers, media agencies and partners
• I signed off several deals with major media houses, publishers and media inventory selling houses

• Management of the voice and conferencing portfolios: Marketing, Sales Team Support, Product Management

one of Europe's very first mobile marketing and SMS gateway providers focusing on brands and consumer marketing campaigns

Working in Ireland & China (Beijing and Shanghai)

• Mobile marketing and Advertising Consultancies to Brands.
• Sold and Launched the first mobile internet site in the automotive industry in Ireland to Peugeot.
• Sold and launched the first mobile advertising campaign in China for L'Oreal -AVENE brand.

• French start-up - Pioneer in the Mobile Marketing Services Industry
• WATISIT was sold to Publicis Dialog in 2006.

• SPORT SANS FRONTIERES (SSF) - French NGO operating in France, Africa, India
• Humanitarian actions dedicated to children education and wellness
• Mobile marketing and Advertising Consultancies to Brands.