Gleb "Fucckt" Zemskiy

The first place I landed after trading was the NFT space. Almost immediately, I developed a keen interest due to a strong desire to grow within the niche. I quickly gained expertise in marketing. Developing this focus over a couple of months, I built a broad client base and had the opportunity to work at the pre-mint stage with blue-chip clients, which rapidly elevated my reputation in the space. Here's a list of tasks I mainly handled:

• Marketing campaign development
• Supervising the execution of marketing campaigns
• External partnerships
• Developing community interaction systems
• HR

Fortunately, I was able to engage in a greater number of projects and observe not only the marketing aspect but also how projects are structured in all directions. As a result, in the future, I began serially launching projects and selling them immediately after launch to people with ideas but lacking resources to start. This was largely done to refine my management skills and streamline processes. It was during this stage that I had my first experience interacting with investors, which taught me to take on investment commitments.

• Establishing transparency among all clusters of employees
• Optimizing development processes
• Streamlining BD operations (Collab-managers)
• Building social media from scratch
• Performance marketing and implementing insider (shill) marketing
• Basics of global partnership relations
• Pitching and interacting with investors

Around halfway through my journey, I realized that people were starting to come to me and ask to comprehensively handle their marketing needs. Additionally, I had expanded my network and team through frequent launches, which allowed me to establish a marketing company that operated under my leadership for about six months. Afterward, I sold my share and successfully made my first significant exit. It's worth noting that I didn't necessarily acquire any new skills at this stage. However, I finally got the chance to work beyond the realm of NFTs, which gave me a glimpse into working outside the small NFT market and delving into more fundamental aspects of the crypto space. It's also worth mentioning that during these six months, our agency endured a workload of over 70 projects and underwent stress tests with 10-20 projects running simultaneously each month. Multitasking is indeed invaluable.

After this, I realized that I wanted to move towards a bigger game on blockchain. Thankfully, I had experienced people around me who were able to align with me and trust me completely. This became a decisive moment in my career. From this point, I understood how high-level projects are built, how all systems work starting from the most basic (like hiring employees and text packaging) to fundamentally important things such as the basics of communicating with funds, listing structures, token issuance, and more. Over 2 years, I managed to work with more than 120 projects and interacted with each of them to a greater or lesser extent. We worked with both large blockchains and small teams that had small marketing orders. It was a long journey, but I understood one simple thing - the next level is VC (Venture Capital).

At the same time as I was managing and slowly preparing to exit my outsourcing business, I started working at a venture capital fund to begin immersing myself in the investment niche and understand how the kitchen works from the inside. Although it was a small fund, it gave me a great deal of knowledge and understanding of the niche. Here I learned to study projects and understand their relevance from the investor's perspective, not the builder's. This is where I was indoctrinated with VC thinking, I think you understand what I mean.

The next logical step was to organize my own personal venture fund. And so it happened, but I clearly understood that with my background, I could create something much more powerful than just a VC. We created a syndicate fund based on KOLs (Key Opinion Leaders). By the time I left, our VC consisted of more than 420 influencers with a total reach of over 4.5 million subscribers. We could promote absolutely any project in the CIS region, which was literally managing the retail market. One of the most challenging parts of this was managing the traffic of offers and proper interaction with KOLs. However, thanks to the right management system, this did not pose major problems, although it required significant time investments.