Giuseppe Panico

• Managed Regional Marketing and CRM teams in a dotted line capacity
• Optimized end-to-end user journey for higher customer satisfaction at all engagement stages
• Led development of a unified customer communication and activation plan across multiple platforms
• Streamlined sales operations by rolling out advanced digital integration
• Developed global loyalty and acquisition guidelines with frameworks
• Oversaw VIC engagement efforts
• Sanctioned allocation of local budgets
• Controlled financial planning for regional marketing campaigns
• Reported to General Manager EMEA - LatAm alongside Worldwide CMDO.
• Directed PR, digital, and social media strategy execution
• Managed and oversaw 10M budget across retail and wholesale channels
• Conducted CRM analysis and devised strategies for a 57-store retail network
• Coordinated marketing plans for wholesale partners across 50 franchise stores
• Managed marketing team operations, including recruitment and terminations
• Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
• Contributed innovative ideas and solutions to enhance team performance and outcomes.
• Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.

• Developed and implemented creative strategies to increase brand recognition and awareness.
• Created marketing campaigns to promote the company's products and services across multiple channels.
• Led cross-functional teams in developing new product designs, packaging, advertising materials, and promotional programs.
• Managed external vendors responsible for creating marketing materials, websites, social media content.
• Collaborated with internal stakeholders to ensure that all messaging was consistent with the company's overall brand identity.
• Organized events such as conferences, webinars, and trade shows to introduce potential customers to the brand.
• Negotiated partnerships with other businesses that would help expand the reach of our brand.
• Oversaw public relations activities such as press releases, interviews, and media appearances.
• Provided leadership in setting long-term vision for the company's branding efforts.
• Ensured compliance with industry standards related to trademark protection.
• Supervised a team of designers responsible for creating logos, graphics, website design elements.
• Developed online ads and company positioning on social media sites to increase monthly sales.
• Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
• Maintained budget to consistently keep within monetary parameters.
• Cultivated business partnerships to build lasting relationships with internal and external parties.
• Supervised creation of marketing materials and collateral.
• Developed and implemented effective engagement strategies to drive customer loyalty.
• Managed multiple complex projects with competing timelines, budgets and resources.
• Created a comprehensive framework for customer success initiatives.

• Head of Marketing and Communication (4 resources as direct reports and 8 local resources as non-direct reports) reporting to Managing Director and CEO
• Lead and overview of all the communication and marketing tools (digital and offline) for Ports 1961 on a worldwide scale, inclusive of PR, Events, Advertising, Social Media strategy, Celebrities management, Corporate Image, Below The Line activities, Wholesale partners' relationships
• Definition and supervision of all the Branding and Visual Merchandising activities of Ports 1961
• Counselling and overview on all the marketing actions of Ports International and Ports Pure lines (Asian market lines)
• Developed and implemented a comprehensive marketing strategy to increase brand awareness.
• Organized promotional campaigns, including social media, print materials, press releases, and website content.
• Created customer-focused messaging that resonates with target audiences.

Led marketing and communication team of 6, reporting to executive leadership

Supervised retail marketing activities across mono-brand and multi-brand stores

Guided execution of in-store events, BTL strategies, and media buying for Middle Eastern markets including UAE, KSA, Kuwait, Qatar, Bahrain, and Lebanon

Oversight of local and international media relations for both the owned and represented brands, with direct contact with regional editors and bloggers, and management of external PR agencies in the Region, France, and the US.

Oversaw production of ATL and POS tools for Ingie Paris and Etoile 'La boutique'

Managed clients' database and created CRM programs

• Led marketing team with 1 direct report and 7 local resources
• Oversaw retail events across regions
• Managed global consumer marketing activities
• Managed photographers, creative agencies, talents in delivering marketing materials such as catalogues, cards and in-store videos
• Designed and executed a strategic communication plan to boost public awareness of organizational mission.
• Created and managed content for multiple social media platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, and Pinterest.
• Coordinated press releases and responded to media inquiries in a timely manner.

• Reported directly to Communications Director and Creative Director
• Oversaw launch of new luxury-line Trussardi 1911, including competitive scenario analysis and brand positioning
• Managed repositioning and restyling projects for Tru Trussardi and Trussardi Jeans lines
• Oversaw re-launch of Café Trussardi and Ristorante Trussardi Alla Scala
• Spearheaded launch of trussardi.com and trussardi1911.com websites

• Reporting to the International Media Planning and Production Manager
• Developing and coordination of seasonal image guidelines
• Management and approval of the requests concerning D&G brand and image material
• Handling and coordination of suppliers and graphic internal team for D&G Packaging, Corporate Materials and Selling Tools
• Worldwide Media Planning (Press-Outdoor-Cinema-TV) for D&G Time and D&G Jewels advertising campaigns and allocation of Franchisees' media budget
• Full organization of European in-store events (trunks shows, cocktails, store openings) in order to promote Dolce&Gabbana and D&G property stores and to increase customer loyalty
• Clustering and care of customers database with development of promotional and commercial activities with the aim of extending the brand equity for both brands Dolce&Gabbana and D&G