Gisele Boer
Paris
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
12
12
years of professional experience
Work History
Social Media Account Manager
Keyade
Paris
12.2023 - Current
- Account Management for Essilor Europe: Developing, managing and improving the brand's social media identity
- Developed and implemented strategic social media marketing plans. Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Creating and outsourcing written and visual content across several social media platforms. Built and maintained corporate image, brand and identity.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Coordinated with external vendors when required for project completion or additional resources.
- Analyzed data from various sources to measure campaign effectiveness and adjust accordingly.
Marketing Consultant
LinkedIn
Dublin
02.2022 - 11.2023
- Full Sales Cycle for SMB and Agencies. Account Management, Onboarding with new LinkedIn clients.
- Project Manager for LMS One Voice (Internal automatization channel for communication and process optimization)
- Created content strategy plans to improve customer experience across multiple platforms. Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Developed partnerships with local businesses to grow brand recognition in the community. Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Summarized raw data and analyses and made recommendations based on findings.
- Evaluated digital presence by product, service or brand to help define digital strategies. Created proposals for service and product strategies based on marketing data.
Quality Specialist
Bytedance
Dublin
09.2021 - 02.2022
- Training, review, analysis, calibration, and coaching for vendors and teams in-house
- Project Manager for Coaching sessions for EMEA, Communication channel, EMEA/LATAM Trends and new hires onboarding
- QA reports about content, trends, and team metrics.
Quality Specialist
Bytedance (TikTok)
Dublin
12.2020 - 09.2021
- Training, review, analysis, calibration, and coaching for vendors and teams in-house
- Project Manager for Communication channel, EU/IL/LATAM Trends and new hires onboarding
- Processes, guidelines, and Policies optimization
Risk & Investigation Specialist
Bytedance
Dublin
08.2020 - 09.2020
- Review and analysis of advertisers, images, videos, and text
- Trends analysis, reporting, and escalation
- Cooperate with other business-related functions to address urgent inquiries and deal with ad hoc tasks.
Process Analyst
Market One BTL
Buenos Aires
05.2016 - 05.2017
- Coached and trained production leads on general process concepts, lean manufacturing and how to identify potential improvements without assistance. Project Manager for the E-Learning Platform for training and onboarding for the in-house employees and stakeholders. Warehouse management
- Employee Performance Reporting. Advised on business operations and risk mitigation strategies. Balance Scorecard. Application of 5s (six sigma).
- Developed and maintained process documentation providing enterprise-level analysis and operational insights.
- Developed process maps, flowcharts, and diagrams to document findings. Documented existing process flows and identified gaps in the current system.
Content Marketing Manager
ReadyToGoTrips
Paris
05.2015 - 12.2015
- Content Manager of blog and social media to engagement and bookings for the tours.
- Campaign implementation, optimization, paid social set up and account management
- Interacted with users and followers across digital platforms to encourage dialogue.
- Planned advertising campaigns for online, print and other mediums.
Account Manager and Chief of Back Office
Latin America Media & Soft S.A (Taringa!)
Buenos Aires
12.2013 - 12.2014
- Account Management: Campaign manager, reporting, and invoicing
- Marketing Campaigns implementation
- Reporting regarding optimization strategies: Analyzed client data and identified opportunities for growth.
- Responsible for packages, bids, and budget ideas. Drafted proposals outlining services, costs, and benefits for prospective customers. Produced sales documents, finalized deals and filed records.
- Created comprehensive reports on account performance and presented them to senior management.
- Acted as main point of contact in matters relating to client concerns and needs.
- Conducted market research to identify potential customers.
Account Executive
Latin America Media & Soft S.A (Taringa!)
Buenos Aires
01.2012 - 12.2013
- Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates. Maintained documentation of all the processes related to Data Analysis. Optimized existing database structures for better performance on analytics tasks.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Planned and completed group projects, working smoothly with others.
- Recommended metrics and models based on observed trends.
- Performed quality assurance testing on newly developed reporting solutions. Provided technical support for existing reports, dashboards or other tools.
Education
Bachelor of Arts - UX Design
DKIT
Ireland01-2023
Bachelor of Arts - Advertising
ICES
Buenos Aires, Argentina12-2016
Bachelor of Science - Information Technology
University of Buenos Aires
Buenos Aires, Argentina12-2012
Skills
- CRM (Salesforce & HubSpot)
- SAP
- Paid Social Tools (Google, Facebook, TikTok and LinkedIn Ads)
- Digital Marketing/Marketing Automatization
- SQL/Python/Excel
- HTML/WordPress/Front-End
- Photoshop/Illustrator/Figma
Languages
- English, C2
- Spanish, Native
- French, B1
Projects
OneVoice, LinkedIn - Internal Communication Communication Channel, Bytedance - Internal Communication E-Learning, Market ONE BTL - Implementation of the Training Platform CRM Implementation, Latin America Media & Soft S.A - CRM Implementations and process handbook.
Languages
Spanish
First Language
English
Advanced (C1)
C1
French
Intermediate (B1)
B1
Timeline
Social Media Account Manager
Keyade
12.2023 - Current
Marketing Consultant
LinkedIn
02.2022 - 11.2023
Quality Specialist
Bytedance
09.2021 - 02.2022
Quality Specialist
Bytedance (TikTok)
12.2020 - 09.2021
Risk & Investigation Specialist
Bytedance
08.2020 - 09.2020
Process Analyst
Market One BTL
05.2016 - 05.2017
Content Marketing Manager
ReadyToGoTrips
05.2015 - 12.2015
Account Manager and Chief of Back Office
Latin America Media & Soft S.A (Taringa!)
12.2013 - 12.2014
Account Executive
Latin America Media & Soft S.A (Taringa!)
01.2012 - 12.2013
Bachelor of Arts - UX Design
DKIT
Bachelor of Arts - Advertising
ICES
Bachelor of Science - Information Technology
University of Buenos Aires
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