GEORGES-Emmanuel Assou

• Development of strategic partnerships with national and international brands (+15% in generated revenue).
• Advice, selling 360° advertising campaigns to advertisers, media agencies, and media networks.
• Management of the entire sales cycle: prospecting, needs analysis, proposing tailored solutions, negotiating, and closing.
• Identification and conversion of new business opportunities through active prospecting.
• Collaborated closely with Country Manager France to establish long-term strategic partnerships with various stakeholders including advertisers, media agencies, and platforms
• Work with the France and Global teams to develop synergies and go-to-market strategies (e.g., TikTok Shop, Creative Technology campaigns via AI, AR...). +$100K in revenue generated.
• Coordination of internal teams (creative, project management, strategy) to ensure the success of the campaigns.
• Reporting, monitoring, and analysis of commercial performance in order to achieve quarterly objectives.
• Management of a sales team
• Work with the marketing director to develop action plans that generate visibility, engagement, and consideration for the Cosmic offer.
• Developped, analyzed, and presented business-related metrics, including operating results, forecasts, and other key performance indicators.

+30% vs. N-1 of gross revenue generated.

Management and sales animation of a team of four people.

• Promoted the JCDecaux Live offer internally, to national and local sales teams.

• Promoted JCDecaux Live offering to the advertising market by implementing an ambitious action plan to cover expert centers in media agencies and advertising agencies, and clients.

• Taking client briefs with an understanding of the strategic issues and the context of project implementation

• Built relevant event recommendations in consultation with all stakeholders (creatives, technical management, legal management, etc.)

•Monitoring of projects conception and their successful implementation in close collaboration with the technical department

•Monitoring of JCDecaux Live turnover and margin by implementing the necessary tools

• In charge of advertisers in the luxury, fashion, beauty, health and laboratory, lifestyle industries (fast food, culture, games/toys etc.).
• Commercialization of all the brands and assets of the WEBEDIA Group.
• Special OPS - Medias Sales - Talents - Production.
• Developpement et sales management of brands portfolio (lifestyle industries) & media agencies
• Management of a sales and SDR, coordination of cross-functionnal teams
• Analysis and optimization of advertising campaigns
• Monitoring of media campaign launches (Interface with the creative studio, the project department, traffic, editorial teams, publisher sites, talent managers, production teams)

• Strategic reflection for our various clients and prospects on digital, social media, and brand content issues.
• Sales, and implementation of media activations and campaigns online and offline.
• Go to market offers development & sales: Gaming & esport, entertainment & sport
• Management of project & social media managers
• Client relations and commercial follow-up.
• Partnerships Management: athletes, teams, influencers...

Participated in the Global Havas Talents Programme:

• Within the Havas Sports & Entertainment office in New York, I was able to work on Media and Brand Content partnership strategies for American clients.
• Development of creative briefs, media, participated in calls for tender, collaborated with local agencies and various international offices

• Coordination of TBWA and W&Cie agencies, worked on the communication strategy, new visual identity of the Novotel and Suite Novotel brands in France and internationally.
• Reflection on the visual identity of the Novotel and Suite Novotel brands.
• Production of the new brand identity, development of guidelines.
• Brand Content: Production of communication materials, integration of content on brand websites, press campaigns.
• Monitoring the consistency of deployment of the various supports.International coordination of the brand with country marketing relays.
• Creation & follow-up of the new 360 advertising campaign
• Coordination of photo and video shootings, development of partnerships, and marketing activations.
• Creative briefs, photo and video shooting, and partnership development.