Gabriella Valentina Gonzalez Leyton
Paris
Summary
Data-driven strategist with 4 years of experience in business intelligence, reporting, and commercial strategy. Skilled in transforming complex data into actionable insights using Power BI, Excel, and foresight methodologies to drive decision-making in the beauty and FMCG industries
Overview
6
6
years of professional experience
Work History
Strategist
Descartes & Mauss
Paris
05.2024 - Current
- Designed and implemented analytics frameworks to optimize strategic decision-making for beauty and FMCG clients.
- Provided data-driven insights using quantitative analysis to support informed, strategic business decisions.
Jr. Strategist
Descartes & Mauss
Paris
03.2023 - 05.2024
- Analyzed data and trends to support the development of foresightframeworks for strategic planning.
- Created Power BI reports to visualize data and provide clients with clear,actionable insights.
Market Research Intern
Kantar Insights
Paris
08.2022 - 03.2023
- Conducted market research to assess brand perception, customer behavior, and overall customer experience.
- Analyzed monthly and quarterly performance data across 11 countries, delivering actionable insights to inform strategic decisions.
Jr. Account Manager
Publicis Groupe
Bogota
02.2021 - 08.2021
- Developed and executed SEM strategies using Google Ads and programmatic advertising via Verizon DSP
- Optimized campaign budgets to maximize ROAS and improve overall performance
Lean Six Sigma Intern
3M
Bogota
07.2019 - 07.2019
- Led three projects using Lean Six Sigma methodology to enhance supply chain and demand processes, resulting in significant process improvements
- Contributed to minimizing excess MTO (Make to Order) inventory by streamlining operations and improving efficiency
Education
Master of Science - Marketing Management
EDHEC Business School
Lille, France10-2022
BBA - Business Administration
Pontificia Universidad Javeriana
Bogota, Colombia03-2020
Skills
- Power BI
- Excel (Advanced)
- Strategic planning
- Market research
- Process Optimization
- MS Office
- Google Workspace
- Strategic thinking
- Problem solving
- Team Collaboration
- Time management
- Trend forecasting
- Qual & Quant Research
- Foresight
- Teamwork and collaboration
Languages
Native, Fluent, Intermediate
Languages
Spanish
First Language
English
Advanced (C1)
C1
French
Upper Intermediate (B2)
B2
Timeline
Strategist
Descartes & Mauss
05.2024 - Current
Jr. Strategist
Descartes & Mauss
03.2023 - 05.2024
Market Research Intern
Kantar Insights
08.2022 - 03.2023
Jr. Account Manager
Publicis Groupe
02.2021 - 08.2021
Lean Six Sigma Intern
3M
07.2019 - 07.2019
Master of Science - Marketing Management
EDHEC Business School
BBA - Business Administration
Pontificia Universidad Javeriana
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