FREDERIC VINEY

• Implemented strategic account plans to meet clients objectives.
• Coached teams on best practices to improve customer care.
• Nurtured positive customer relationships to increase satisfaction and loyalty.
• Facilitated successful partner events, boosting brand awareness within the industry.
• Coordinated cross-functional teams to deliver on partnership commitments promptly.
• Enhanced partner satisfaction via prompt resolution of conflicts and issues.
• Evaluated campaign performance to optimise return on investment
• .First partnership generating the highest ARR (50% of Turnover)

Organization and Execution of On-Site Audits

• Analysis of needs and constraints

Design and Writing of Reference Manuals

• Developed managerial and commercial best practice handbooks for store managers and CEO (50 POS within Geneva Area)

Providing commercial development support to a master franchisee

• Increased its turnover by 25% within 12 months

• Managed a team of 25 shop managers & 60 retail assistants for improved store performance.
• Implemented marketing initiatives that led to increased footfall during promotional periods.
• Ensured adherence to company policies and procedures at all times, maintaining a high standard of service delivery.
• Coordinated special events or promotions in-store, drawing larger crowds thereby increasing sales volumes.
• Fostered an environment of teamwork and cooperation amongst the team, creating a more pleasant shopping experience for customers.

• Established , maintened & nurtured strong relationships with multi-unit franchise owners across the area to enhance business growth.
• Developed robust white & private label sales strategies to maximise revenue generation for the franchisor and the franchisee
• Conducted performance audits and risk assessments to achieve regulatory compliance.
• Increased white label market share sales by 15 % by rolling out new promotional strategies across regional shops.

• Led the animation and strategic growth of a network of 95 co-op member's stores within the KRYS Group cooperative, driving performance and cohesion across the region.
• Developed and executed targeted sales initiatives to boost both private label and licensed brand revenues, significantly increasing market penetration.
• Conducted comprehensive, regular audits to ensure adherence to group standards, fostering operational excellence and continuous improvement.
• 2008 turnover: €80 million (+3.5%); network growth in 2008: +2.5%.

• Appointed to lead KIABI’s flagship pilot store, entrusted with the strategic mission of designing and launching a new store concept that would serve as the blueprint for the company’s future franchise model.
• Successfully managed the opening and operational ramp-up of six new pilot stores, directly contributing to the national rollout of the franchise format.
• Established operational benchmarks that became the reference for the brand’s franchise expansion, driving efficiency and scalability.
• Achieved a record-low personnel cost ratio of 9% (vs. 13% in the company-owned network) and reached a 96% customer satisfaction score in 2003, ranking among the Top 2 stores nationwide.

• Managed sales teams and department operations for leading fashion retailers, including Galeries Lafayette, Armand Thiery, and KIABI.
• Oversaw merchandising, inventory, and customer service to drive sales and ensure store profitability.
• Recruited, trained, and supervised staff, fostering a results-oriented and customer-focused environment.
• Developed and implemented sales strategies, contributing to consistent revenue growth and enhanced customer satisfaction.