Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Frédéric RELAVE

Frédéric RELAVE

Epernay, France - Relocating to Frankfurt/Main

Summary

International Sales & Market Development Specialist with 5+ years of experience growing premium FMCG brands across Europe and Asia. Skilled in trade activations, B2B/B2C coordination, and go-to-market strategies, particularly in the DACH, Benelux, France, and Nordic regions. Adept at field execution, events, and cross-functional collaboration, with a strong product storytelling mindset. Fluent in English and French, with German in progress and strong motivation to bring energy and structure to international brand rollout.

I'm planning to relocate to Frankfurt/Main for personal matters and later to Sofia, Bulgaria.

Overview

9
9
years of professional experience

Work history

Sales Manager France/Export

LA MALAURIE - Vineyards in Champagne & Burgundy
Épernay, France
09.2024 - 12.2024
  • Supported the market launch of a new wine brand with full autonomy.
  • Created prospect databases (300+ leads France, 150+ in Europe) and engaged with distributors and agents.
  • Organized field meetings and product tastings in France and Northern Italy.
  • Delivered market reports and strategic feedback to ownership.

Export Manager DACH/BENELUX

CAVE DE TAIN - Wine cooperative Northern Rhone Valley
Frankfurt am Main, Germany
10.2022 - 03.2024
  • Managed key accounts and developed new partnerships across Germany, Benelux, Switzerland, and Denmark.
  • Structured commercial deals and ensured client retention via training, trade shows (ProWein), and tailored offers.
  • Personal sales: €200K revenue / 27K bottles sold.
  • Conducted market research, competitor analysis, and prepared weekly performance reports.

Sales Representative

MA CAVE A VIN - BtoB/BtoC Online Sales of Wine Cabinets
Lyon, France
12.2019 - 08.2022
  • Oversaw a portfolio of private and professional customers; achieved €1.66M in sales.
  • Drafted specs for tailored B2B projects and led commercial communication.
  • Represented the company at SIRHA trade fair and trained new team members.
  • Coordinated order logistics and managed inventory.

Business Developer B2B

CYTISE DISTRIBUTION LTD - Wine Importer and Distributor
Hong Kong, China
05.2018 - 12.2018
  • Built and managed a portfolio of 20+ hospitality partners.
  • Conducted market and pricing research to support sales strategy.
  • Boosted visibility during the Hong Kong Wine & Dine Festival.

Wine Consultant

ATHENAEUM, Cellar and Wine Bookstore
Beaune, France
05.2016 - 08.2016
  • Conducted tastings and customer training sessions.
  • Benchmarked competing product offers and training programs.

Education

Master of Science - General And Wine Management

Burgundy School of Business
Dijon, France
/2015 - /2019

Skills

  • International B2B Sales & Account Management
  • Field Operations & Client Visits (70% travel experience)
  • Trade Shows & Product Activation
  • Sales Analysis & KPI Reporting
  • Autonomy & Cross-cultural Communication
  • Team Training
  • Fluent in English & French, German in progress
  • CRM, Excel & PowerPoint proficiency
  • Self-Starter & Entrepreneurial Mindset
  • Open to Technical Learning
  • Mobility & Market Proximity

Languages

French
Native
English
Fluent
German
Elementary

Timeline

Sales Manager France/Export

LA MALAURIE - Vineyards in Champagne & Burgundy
09.2024 - 12.2024

Export Manager DACH/BENELUX

CAVE DE TAIN - Wine cooperative Northern Rhone Valley
10.2022 - 03.2024

Sales Representative

MA CAVE A VIN - BtoB/BtoC Online Sales of Wine Cabinets
12.2019 - 08.2022

Business Developer B2B

CYTISE DISTRIBUTION LTD - Wine Importer and Distributor
05.2018 - 12.2018

Wine Consultant

ATHENAEUM, Cellar and Wine Bookstore
05.2016 - 08.2016

Master of Science - General And Wine Management

Burgundy School of Business
/2015 - /2019

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Frédéric RELAVE