Florilene MAIRE
Product Marketing Manager
Paris
Vue d'ensemble
2
2
Languages
1
1
Certification
16
16
years of professional experience
Expérience
Global Product Manager Healthcare Packaging
Colorcon
2023.10 - 2026.09
- Product Line strategy definition: identify growth and margin opportunities (new business areas/Diagnostic, innovations, standardization) - work in collaboration with Innovation team
- Product Line strategy implementation: build business case, manage and coordinate projects
- Product Line marketing & communication management: define and manage all global marketing and sales communication, manage all product information and documentation, analyze and share product info with internal stakeholders
Portfolio & Product Manager Life science - Europe
VWR part of Avantor
2020.01 - 2023.01
- New product development based on customer feedback, scientific watch and market trends
- Define product value proposition, positioning and pricing (Pharma, Biotech, Academia)
- New product introduction: business case, manufacturer selection, contract negotiation, establish product marketing and sales strategy
- Lead product launch and complete key deliverables such as internal and external content, training or enablement sessions, website and marketing campaign (Google Ads, web banner)
- Manage day to day life cycle of on-market product (visibility, pricing, stock level)
- Participation of commercial excellence projects
- Global collaboration for Private Label (US market, Global sourcing China, India)
- Organize, support and attend exhibitions, seminars, Sales events
- Ensure the achievement of the sale target by maintaining, identifying and developing sales opportunities with Key Account Customer : Synthetic DNA, Sanger & NGS Sequencing
- Promote product lines in the field, establish and develop contacts with customers (Biotech/Pharma), provide high quality pre-sales and post-sales support.
Marketing - Product Manager Life science - France
VWR part of Avantor
2017.01 - 2020.01
- Drive European marketing strategy locally (France) in collaboration with Sales team
- Identify local trends, competitor activities, report to European team
- Manage local relationships with suppliers
- Organize, support and attend exhibitions, seminars, local events
- Local Marketing activity with Digital team
- Project Management, Sales enablement strategy and creation
- Define and implement product marketing and sales strategy - Healthcare industry
- Co-ordinate and communicate with business stakeholders
- Market study, gap analysis to align with customer needs & competition
- Excellent verbal communication abilities, always adapting to the audience
- Strong motivation - Adaptability - Dynamic - Open minded
- Able to work both independently as well as a team member, in international environment
- Data analysis and problem solving skills
Technical Sales Representative - France
Eurofins Genomics
2014.01 - 2017.01
Customer Technical support - France
Thermo Fisher Scientific
2011.01 - 2013.01
Formation
Master Degree - Molecular Biology
Strasbourg University
Compétences
- E-commerce
- Microsoft Office 365, Copilot
- Healthcare Packaging
- Genomic, Synthetic Biolog, PCR,Cellular Biology
- Power BI, SAP, Qlikview
- Sales in B2B
- Marketing, Product Management
- Data analysis
- Problem solving skills
- Strong motivation, Adaptability
- Dynamic, Open minded
Certificats
Fundamentals of digital marketing, Google Digital Garage, 2011-01-01
Langues
English
Avancé (C1)
French
Langue maternelle
Personnalisé
2022-07-01, Sr Manager Product Management Biopharma, enjoying your positive approach, responsiveness, knowledge and collaboration! You are a great addition to the team
Informations complémentaires
- Cuisine
- Oenologie
- Poterie
- Voyages : [Pays]
Chronologie
Global Product Manager Healthcare Packaging
Colorcon
2023.10 - 2026.09
Portfolio & Product Manager Life science - Europe
VWR part of Avantor
2020.01 - 2023.01
Marketing - Product Manager Life science - France
VWR part of Avantor
2017.01 - 2020.01
Technical Sales Representative - France
Eurofins Genomics
2014.01 - 2017.01
Customer Technical support - France
Thermo Fisher Scientific
2011.01 - 2013.01
Master Degree - Molecular Biology
Strasbourg University