Florent Dessaint

Showcasing a SaaS platform enabling the launch and management of buyback programs for brands and distributors.

• Identification of new opportunities around the second life of products in the High Tech, Leisure, and Luxury sectors.
• Construction and implementation of multilingual and omnichannel commercial prospecting plans, including approx. 30 outbound calls per day, 30 mails and follow ups, and countless touchpoints via Linkedin and social networks.
• Participation in various events and trade shows in Europe.

• Research and recruitment of new sellers for the marketplace, with a focus on categories such as Kidswear, Home, Sports, and High Tech.
• Targeting prospects according to the targeted markets and La Redoute's selective policy. Approx 30 new sellers per category.
• Responsible for the negotiated commission rate and conclusion of contracts.
• Coordination with different internal business units (legal, technical) to ensure long lasting partnerships.

• Business development of a marketplace SaaS solutions for SMEs.
• Implementation of lead acquisition strategy and commercial follow-ups (Hubspot, Waalaxy).
• Streamlined internal processes to increase efficiency and productivity within the business development team.
• Negotiated, prepared, and signed contracts with clients.

• Business Development of a SaaS solution for in-store Data Viz, facility management and indoor navigation.
• Coaching and management of new SDRs and business developers.
• Handled calls , demos and webinars in French, English, and Dutch.
• Participated in trade shows in France, Europe and Northern America.

• Managing & coaching a team of 20 advisors
• KPI monitoring and weekly reporting in EN, NL