FAYROUZ LAYNOU
Paris
Summary
Master's student with 3 years of experience in strategic marketing. Passionate about the luxury sector, I blend analytical skills and creativity. Determined and adaptable, I am currently looking for work experience on a permanent or fixed-term contract.
Overview
3
3
years of professional experience
Work History
Apprenticeship, Market Manager's Assistant
Saint-Gobain
Paris
09.2022 - 08.2024
- Design of tools for internal and clients
- Market research
- Competitive intelligence / Benchmarking
- Confidential project monitoring : product launch, innovation
- Updating internal databases with dynamic cross table
- Field Customer Needs Assessment : interviews, reports
- Collaborated with cross-functional team to define features and build powerful and easy-to-use products and customer-facing workflow tools.
Apprenticeship, Market Manager's Assistant
Groupe Saint-Gobain, Poin.P
Bordeaux
09.2021 - 08.2022
- lead internal projects: run a stand during the "Village conquest" in front of 600 employees
- Collecting and processing customer complaints (B to B, B to C), both national and international
- Responding to Google reviews of agencies in the region (over 150 agencies)
- Train the teams in various internal tools.
- Project : customer needs
- Assisted in the development of marketing materials, such as brochures, flyers, and promotional items.
- Supported senior staff members in the completion of complex projects within deadlines.
- Updating internal databases
- Market watch, Benchmarking
Education
Programme Grande Ecole - International Business Management
Inseec Business School
07-2024
DUT - Marketing Techniques & Sales (TC)
University of Bordeaux
Bordeaux07-2021
Skills
- Adaptability
- Curious
- Sociable
- Agile
- Teamwork and Collaboration
- Market Analysis and forecast
- Competitive Analysis
- Data Analytics
- Operational Marketing
- Project Planning
- Product Positioning
- Product Development
Personal Information
Marketing professional with a focus on market intelligence, product development and customers needs analysis.
References
- Yasmine Benhadj, yasmine.benhadj@saint-gobain.com
- Elisabeth Bréal, Elisabeth.breal@saint-gobain.com
Affiliations
- Unraveling the olfactory mysteries of perfumes
- Playing with trends and shaping my own style
- Exploring diverse cultures through globetrotting
- Indulging in culinary delights from around the globe
- Embracing makeup as a personal passion
Languages
French
First Language
Arabic
Proficient (C2)
C2
English
Advanced (C1)
C1
Spanish
Upper Intermediate (B2)
B2
Turkish
Beginner (A1)
A1
Timeline
Apprenticeship, Market Manager's Assistant
Saint-Gobain
09.2022 - 08.2024
Apprenticeship, Market Manager's Assistant
Groupe Saint-Gobain, Poin.P
09.2021 - 08.2022
Programme Grande Ecole - International Business Management
Inseec Business School
DUT - Marketing Techniques & Sales (TC)
University of Bordeaux
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