FANNY MASSOUTRE TOUMI
Communication & Marketing Director
Dubai
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
23
23
years of professional experience
2
2
Languages
Work History
Communication & Marketing Director
Hermès Middle East
01.2017 - Current
- Led cross-functional teams to execute integrated marketing campaigns, strengthening brand positioning in the marketplace.
- Enhanced brand visibility by developing and implementing comprehensive marketing strategies.
- Executed marketing and sales plans to consistently achieve territory targets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Manager
Hermès Middle East
07.2012 - 01.2017
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
Marketing Manager
MOJEH Magazine
07.2011 - 07.2012
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Trade Marketing Manager
ADIDAS Fance
03.2007 - 03.2011
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decisionmaking.
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
- Reviewed sales forecasts to anticipate inventory needs accurately, avoiding stockouts or excess inventory costs.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Expanded distribution channels by successfully negotiating agreements with new retail partners.
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Achieved sales growth by identifying new business opportunities and implementing targeted trade marketing strategies.
- Developed strong partnerships with key accounts, resulting in increased sales and market share.
- Managed a cross-functional team to drive successful product launches and promotional campaigns.
- Conducted market research to identify new opportunities and target markets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Marketing Executive
ASCOME, Communication Agency
06.2003 - 03.2007
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Managed workflow between staff, coordinating documents, and creative material distribution.
International Assistant
Louis Vuitton - LVMH
06.2002 - 06.2003
- Acted as liaison between domestic employees and expatriate staff, fostering a cohesive work environment and promoting cultural understanding.
- Managed daily communications with overseas offices, providing prompt resolutions to any issues that arose.
- Maintained accurate records of all international transactions, promoting financial transparency and accountability.
- Supported the development of global marketing strategies to increase brand awareness in key international markets.
Education
EXECUTIVE ADVANCED MANAGEMENT -
INSEAD
PARIS 04.2001 -
HIGH IMPACT LEADERSHIP - LEADERSHIP
INSEAD
PARIS 04.2001 -
Bachelor - Marketing And Management
University of Paris
Paris 04.2001 -
High School Diploma -
University of Paris
Paris 04.2001 -
Skills
Media relations
Stakeholder management
Press releases
Multicultural communication
Marketing communications
Corporate communications
Brand messaging
Teamwork and collaboration
Problem-solving
Time management
Team leadership
Multitasking
Excellent communication
Adaptability and flexibility
Timeline
Communication & Marketing Director
Hermès Middle East
01.2017 - Current
Marketing Manager
Hermès Middle East
07.2012 - 01.2017
Marketing Manager
MOJEH Magazine
07.2011 - 07.2012
Trade Marketing Manager
ADIDAS Fance
03.2007 - 03.2011
Marketing Executive
ASCOME, Communication Agency
06.2003 - 03.2007
International Assistant
Louis Vuitton - LVMH
06.2002 - 06.2003
HIGH IMPACT LEADERSHIP - LEADERSHIP
INSEAD
04.2001 -
EXECUTIVE ADVANCED MANAGEMENT -
INSEAD
04.2001 -
Bachelor - Marketing And Management
University of Paris
04.2001 -
High School Diploma -
University of Paris
04.2001 -