Erica Lazarus
Strasbourg
Summary
Dynamic communications professional with a proven track record at Intelligent Relations, adept in SEO and client relationship building. Mastered creating impactful narratives and enhancing audience engagement through innovative content strategies. Excelled in editing and pitch development, driving visibility and media placements for high-profile clients.
Overview
15
15
years of professional experience
Work History
Contributing Writer (Remote)
Caribbean Times
New York City
11.2022 - Current
- Developed diverse feature stories tailored to lifestyle audiences.
- Covering Caribbean-related events and news in America and Canada.
- Editing news articles written by reporters.
- Researched story background information to provide complete and accurate information.
- Collaborated with editors and other writers to brainstorm ideas and refine content.
- Maintained up-to-date knowledge of industry standards and best practices.
Senior PR Associate (Remote)
Intelligent Relations
Boston
05.2022 - 12.2023
- Facilitated media placements for renowned clients, including Economist Dr. Laurence Kotlikoff and Allure Security, in high-profile outlets like Business Insider and TechCrunch,
- Account management.
- Generated innovative pitch writing concepts tailored to client needs.
- Developed clear, concise, and impactful pitch narratives for successful proposals.
- Platform targeting to secure placements for clients
- Monitored and guided performance metrics of Junior Associates.
- Collaborated with a diverse group of clients across industries such as AI and ML in healthcare, vehicle data tech, metaverse, EOT, NFTs, cryptocurrencies, content, economics, etc
- Edited and refined AI-generated client pitches on the Intelligent Relations platform.
- Planned and executed media campaigns, press releases, events, and other PR activities for maximum visibility.
- Drafted speeches for company executives and arranged interviews and other forms of contact.
Blogger
Georgetown - Strasbourg
11.2018 - 08.2021
- Built a website to facilitate my blog using WordPress before migrating to Squarespace.
- I took a Social Media Marketing course to learn the ins and outs of Social Media Marketing
- Instagram Micro-Influencer
- Video editing using apps like Adobe Premier Pro, Inshot, Capcut, etc
- Photo editing using tools such as Facetune, PicsArt, and Snapseed.
- Graphic Designing
- Skilled in social media content creation
- Conducted keyword research to identify target words and used results to plan and structure blogging.
- Utilized Google AdWords campaigns to drive traffic from search engines.
- Monitored analytics to measure website performance and track growth trends.
- Responded promptly to reader comments and inquiries on the blog's platform.
Voice Over Artist
Mediazone St. Lucia
Castries
11.2016 - 07.2017
- Providing Voice over for Advertising Publications
- Attended meetings with production teams to discuss project objectives and timelines.
- Developed scripts for various commercial campaigns and narrations.
- Collaborated with producers and directors to create desired sound effects and music elements in recordings.
- Utilized effective improvisation skills when needed during recording sessions.
Communications Manager
Sagacity Media
Georgetown
01.2016 - 11.2016
- Managed a team of 12 people
- Optimized messaging in advertisements to align with the target audience.
- Supervised advertising projects to ensure alignment with objectives.
- Developed and disseminated crucial announcements/press releases for public agencies.
- Distributed specific writing duties.
- Revised Video Productions
- Talent Sourcing
- Client Search
- Planned Staff Schedules and tasks
Reporter/Assistant Editor
Government Information Agency
Georgetown
07.2015 - 12.2015
- Interviewed Government Officials
- Accompanied Government Officials for business trips to be documented and reported on television
- Wrote Magazine and Newspaper Articles
- Assisted new reporters, showed them the ropes and edited their articles
Reporter/TV Producer
HGP Nightly News
Georgetown
11.2014 - 05.2015
- Drafted television scripts tailored for evening news coverage.
- Guided video editors during television program and news report productions.
- Occasionally anchored the Evening News
- Posted on social media sites frequently to increase news broadcast traffic.
- Developed story ideas based on viewers' current events, trends, or tips.
- Researched story background information to provide complete and accurate information.
- Adjusted quickly to breaking news situations, often changing focus to cover the most relevant stories.
Journalist
Stabroek News
Georgetown
07.2010 - 09.2014
- Developed connections with public relations contacts, providing exemplary sources for news stories.
- Received assignments or evaluated news tips to develop newsworthy story ideas.
- Revised work to meet editorial approval or fit space requirements.
- Photographed or videotaped news events to provide visual coverage.
- Conducted interviews with sources to obtain information for stories.
- Received assignments or evaluate leads or tips to develop story ideas.
- Attended press conferences and other events to gather newsworthy details.
- Created tightly written news stories crafted from reliable sources.
- Researched and analyzed background information related to stories to provide complete and accurate information.
- Maintained relationships with key contacts within various organizations or institutions.
Education
Caricom Skills Ceritificate -
Ministry of Education St.Lucia
St. Lucia09-2017
Certificate in Broadcast And Print Media -
University of Guyana
Georgetown11-2015
High School Diploma - SubHects itOnourBdistinction in hnglisLiterature
New Amsterdam Multilateral
New Amsterdam06-2007
Some College (No Degree) - Business Management
University of Guyana
CorentyneSkills
- Microsoft Office
- Grammar mastery
- Editing
- Innovative ideas
- Article formatting
- Strong research skills
- Target audience analysis
- Compelling headlines
- Public relations
- Data interpretation
- Audience engagement
- Video and photo editing
- Event planning
- Interviewing techniques
- Adherence to style guides
- Story pitching
- Social media promotion
- Proofreading expertise
- Client relationship building
- Deadline oriented
- Keyword research
- SEO
- Press release writing
- Pitch development
Affiliations
I love gardening, my home is an oasis for all sorts of plants all year round, some tropical and others rare. I also enjoy reading a diverse genre of books. I just finished reading a historical fiction titled 'The Rose Garden' by Tracy Rees. Now I am reading the 'The art of the deal' by Donald Trump.
I also enjoy making handmade soaps, my last batch was more on the softer side, I wanted it to be more conditioning for my skin. I packed in all sorts of scrumptious ingredients, coffee with notes of clove and cinnamon, bees wax, shea butter, coconut oil, avocado oil etc.
Baking also gives me great pleasure, I recently made the best and tastiest biscuits ever, so flaky and soft. I also make my own pullman loaves ever so often.
Languages
English
First Language
French
Upper Intermediate (B2)
B2
Spanish
Beginner (A1)
A1
References
- Bernard Da Silva, Attorney-at-Law, bernard9656@yahoo.com, +592 621 6366
- Neaz Subhan, Director Government Information Agency, neazsubhan@gmail.com, +592 629 5002
- Andre Haynes, Editor Stabroek News, ahaynes@stabroeknews.com, +592 681 3385
Timeline
Contributing Writer (Remote)
Caribbean Times
11.2022 - Current
Senior PR Associate (Remote)
Intelligent Relations
05.2022 - 12.2023
Blogger
Georgetown - Strasbourg
11.2018 - 08.2021
Voice Over Artist
Mediazone St. Lucia
11.2016 - 07.2017
Communications Manager
Sagacity Media
01.2016 - 11.2016
Reporter/Assistant Editor
Government Information Agency
07.2015 - 12.2015
Reporter/TV Producer
HGP Nightly News
11.2014 - 05.2015
Journalist
Stabroek News
07.2010 - 09.2014
Caricom Skills Ceritificate -
Ministry of Education St.Lucia
Certificate in Broadcast And Print Media -
University of Guyana
High School Diploma - SubHects itOnourBdistinction in hnglisLiterature
New Amsterdam Multilateral
Some College (No Degree) - Business Management
University of Guyana
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