ERIC PERNOT

Partner with sales (midsize, large, and public accounts) and field marketing teams to develop and execute webinars, lead generation/acquisition campaigns, and content marketing initiatives. Collaborate with product marketing teams to launch solutions and develop roadmaps. Lead steering committees involving technology partners.

Developed and executed strategic and tactical marketing and sales plans for the FR and CH regions across a wide portfolio of cloud, connectivity, networking, and security solutions. Successfully implemented centralized marketing and sales strategies for midsize and large accounts, driving brand awareness, lead generation, and acquisition. Key contributions include:

• Generated a yearly MQL sales pipeline of ~€100M
• Increased website traffic by +200% through online tactics, SEO, SEA, and social selling optimization
• Spearheaded and developed PR and brand awareness strategies, resulting in a +50% increase in PR and a +60% increase in press coverage

Real ownership and commitment working with leading stakeholders on the end-to-end life cycle of service offerings development.
Demonstrating and providing insight through segmented field study
Coordinating strategic portfolio developments and KPI.

Selected Contributions:
+80% performance target success in a 2 years period
TOP 5 European's GIX ranking reached.
Increasing sales and synergies through planned agile project.
Global Sales teams training.