Eleonora Guerra
Summary
Product marketing professional skilled in developing and executing marketing strategies that drive product success. Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
4
4
years of professional experience
Work History
Product Strategy & Marketing Specialist
Toyota Motor Europe
08.2022 - Current
- Collaborate with all relevant departments within Toyota Motor Europe and with Toyota Affiliates across 30 countries, to secure successful launches of new models and lifecycle actions of existing ones
- Manage product lifecycle from concept to launch, including volume assumptions, pricing strategy, positioning, and product features strategy
- Conduct market research & competitive analysis to identify customer needs and emerging industry trends
- Define competitive & profitable lifecycle actions through the creation & evaluation of strategical business cases
- Develop & execute go-to-market strategies for new product launches, ensuring alignment with brand positioning & market trends
- Cross-functional collaboration with R&D, Pricing, Sales, PR towards a successful product launch implementation
- Lead the creation of promotional & training materials like brochure, website, presentations, videos while collaborating with different agencies & freelancers
- Collaborate with cross functional teams to organize product events & press launches
- Monitor product performance post-launch, analyzing customer feedback, sales figures, and market conditions
- Track & analyze marketing campaigns to assess their effectiveness and adjust them as needed
Product Marketing Assistant
Clinique EMEA, The Estée Lauder Companies Inc.
01.2022 - 07.2022
- Lead monthly business reporting of brand and market performance via NPD and SAP
- Synthesize qualitative and quantitative data to extract key insights to help define new strategies
- Support the execution of the EMEA product marketing strategy across EMEA affiliates
- Support the Marketing Manager in monitoring brand activity, analysis of mix of business and performance of categories and franchises, to identify opportunities of growth
- Organizing creative events to promote the launch of new products
Product & Marketing management Intern
Toyota Motor Europe
04.2021 - 09.2021
- Performing Competitor and Market analysis (e.g, volume mix, pricing, positioning, communication) using software such as JATO and TM1
- Executing Data Analysis and creating Reports
- Support the team in developing a successful Launch Strategy across all European markets
Education
Master's Degree - International Business & Entrepreneurship
MIBE
11-2021
Erasmus+ Program - Economics and Business
KU Leuven
01-2021
Bachelor's Degree - Management
University of Pavia
09-2019
Skills
- Product marketing
- Market research expertise
- Data analysis
- Marketing strategy
- Launch Strategy
- Project management
- Content marketing
- Digital marketing
- Microsoft office
- Power BI
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Upper intermediate (B2)
Timeline
Product Strategy & Marketing Specialist
Toyota Motor Europe
08.2022 - Current
Product Marketing Assistant
Clinique EMEA, The Estée Lauder Companies Inc.
01.2022 - 07.2022
Product & Marketing management Intern
Toyota Motor Europe
04.2021 - 09.2021
Master's Degree - International Business & Entrepreneurship
MIBE
Erasmus+ Program - Economics and Business
KU Leuven
Bachelor's Degree - Management
University of Pavia
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