Elaine Fahy

Currently working in a freelance CMO capacity and acquiring Digital Business Developer (AI) certification from the french government.

• Head of Go To Market and member of the Senior Leadership Team (COMEX)
• Recruited and mentored a team of 6, with responsibility for Saxo Banque advertising, PR, client communications, website, application journey and trading platform usability
• Successfully oversaw the rebrand of Binck Bank France (65k clients) to Saxo Banque
• Implemented data-driven decision-making processes to optimize marketing campaigns, leading to a 20% increase in conversion rates and a 15% decrease in customer acquisition cost
• Demonstrable success in ROI of €1.6m marketing budget, with a 100% uplift in applications within 6 months
• Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.

• Global business sponsor for all projects associated with client acquisition and conversion rate optimisation (CRO), managing a large Program team that included project managers, business analysts, product owners and technical teams, delivering projects spanning the full customer lifecycle
• Defined and owned a cross-functional program of work across multiple regions delivering a suite of projects revolutionising the customer experience from application first touch to first deposit encompassing application UX, KYC, suitability assessment, E-ID Verification and payment methods
• Composed business cases for all new initiatives in client onboarding and built consensus at Board and C-level to speed development and execution

• Defined and owned the delivery roadmap of an ambitious 18-month program of work requiring input from 4 cross functional project teams in three different time zones
• Acted as liaison between US CEO and London senior management team to set strategic direction and implement long-term business plans
• Spearheaded integration with the Tera Exchange to develop and launch the first ever cryptocurrency binary options (Bitcoin)
• Other successfully delivered projects included multiple new order types and payment methods, a new client facing website and trading platform front end and Bitcoin spread contracts

• Owned and managed the development and marketing program for IG's US entity (Nadex Inc) with responsibility for project prioritisation, release planning, resource management, business user training and delivery within timelines and budget
• Project managed several key aspects of the company’s rebrand from two separate entities (IG Index and IG Markets) to IG